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BMW moves car-sharing program from San Francisco to Seattle

BMW is shifting more focus towards mobility services, which include car sharing and ride sharing. A new service, called ReachNow, will start out from Seattle and expand to other cities later. At first, the main competitors are ZipCar and Car2go, but ReachNow will also have to battle Uber. In a number of European cities, BMW already operates under the DriveNow program, which is getting revamped to better suit the US marketplace. Up until December, BMW made DriveNow available to San Francisco customers, but was forced to pull out due to parking space issues that are characteristic to SF. Perhaps Seattle makes things easier for BMW, though parking in any major metro area is sure to present some level of difficulty. BMW's idea is to offer pay-per-use pricing for driving a BMW 3-Series, BMW i3 electric vehicle or a Mini, which can be picked up from a street corner either by a 30-minute reservation or on-the-go, depending of the user's needs. Flexibility is key, whether you need a car for just a short while or for a longer weekend trip. The Seattle fleet will consist of 370 vehicles distributed across town. Later on, the service will expand to offer taxi-like ride sharing, to compete with Uber. As the glimmer of car ownership has faded in big cities, BMW wants to make sure it can still put people behind steering wheels or in the back seats. Luxury vehicle ride sharing is also on the cards, seemingly as a way to balance out the decidedly utilitarian choice of cars currently available. Related Video: Green BMW Transportation Alternatives Driving Ownership Technology Emerging Technologies Uber car sharing zipcar car2go apps

Mercedes and VW battling Uber and Apple to spend billions on Nokia mapping division

Whether for autonomous driving or simply better navigation, digital mapping is closely linked with the future of motoring. The sale of a major player in that industry is spurring a showdown between automotive behemoths and tech giants, and it's a fascinating battle to watch unfold. Nokia is selling its Here mapping division, and while the company might not have the name recognition of Google, it controls about 70 percent of the auto market. The business is valued at $785 million, according to Reuters, but is likely to sell for significantly more. Case in point: Uber reportedly submitted a $3 billion bid. Apple has also been rumored to be among those interested in purchasing Here. A trio of German automotive heavyweights is mounting a challenge to Silicon Valley, though. According to Reuters speaking to two unnamed insiders, Daimler, BMW, and Audi are teaming up to submit a joint bid for an undisclosed sum. They're worried that if Here falls under the control of tech companies, then automakers might have limited availability to these vital maps in the future. Nokia bought Here for $8.1 billion in 2007, according to Reuters. The company operates a fleet of vehicles with cameras and LIDAR that drive around the world to create high-definition maps. It also generates even more information by using the GPS data from shipping and trucking companies.

BMW wheels out single-cylinder G 310 R motorcycle

BMW makes a lot of motorcycles, including cruisers, enduros, off-roaders, sport bikes, and scooters. The one thing it hasn't done is a single-cylinder motorcycle with less than half a liter of displacement. But that all changes with the arrival of the G 310 R. Previewed by the Concept Stunt G 310 revealed last month in Brazil, the new G 310 R is BMW Motorrad's first sport bike with an engine smaller than 500cc. Though developed in Germany, the G 310 R is built in India around a new liquid-cooled single-cylinder engine displacing just 313 cc. That tiny cylinder does boast four valves, along with dual overhead camshafts and electronic fuel injection. It makes 34 horsepower and 21 pound-feet of torque. The engine is nestled into a compact tubular steel frame. It features a single headlamp up front, a molded fuel tank, 17-inch wheels, disc brakes with ABS, and aggressive styling. It all weighs just 350 pounds, with a seat that's less than 31 inches off the ground. Along with the G 310 R, BMW also revealed an electric motorcycle concept based on the S 1000 RR. That one you can check out on Autoblog Green. For a closer look at the G 310 R, you'll want to peruse the extensive image gallery above, and for further details, the press release below. BMW Motorrad G 310 R The new BMW G 310 R – the first BMW roadster under 500 cc. One cylinder, low weight, powerful dynamic performance – the BMW G 310 R embodies the pure essence of a BMW roadster: it has neither too little nor too much of anything. Pragmatic in the best sense of the word, it offers precisely what is needed – for dynamic performance and comfort, both in town and out in the country. The BMW G 310 R takes these essential qualities into a capacity segment that is new to BMW Motorrad. As a genuine BMW roadster it masters a range of disciplines: it is just as happy winding its way nimbly and flexibly through the narrow streets of a city as it is travelling supremely and powerfully along country roads. And thanks to its exceptionally low level of fuel consumption and a relaxed, comfortable seating position, it offers the welcome capability of being able to cover a long distance at a time. At home on the roads of the world. Newly conceived from scratch, the G 310 R represents everything BMW Motorrad stands for: innovation, quality and of course many years of carefree partnership with its owner.