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Recharge Wrap-up: BMW i3 gets Super Bowl bump; CA funds EV readiness

Super Bowl ads sparked interest in the BMW i3 for car shoppers at Edmunds. Analysts at the automotive website reported that traffic increased for the BMW i3 by 583 percent by the end of Super Bowl XLIX, second only to the Mercedes-Benz AMG GT (up a whopping 2,189 percent). Having aired its ad in the first half of the game, the BMW i3's traffic increased 1,807 percent during halftime, while the BMW i8 saw a 501-percent spike during the same period. Read more in the press release below. Mahindra is making progress with the GenZe electric scooter and electric bicycles in Portland, Oregon. While no official launch date for the GenZe has been set for Portland, Mahindra is holding events and offering test drives. The GenZe 2.0 will start at $2,999, and offers over 30 miles of range per charge. Mahindra sees Portland as a good resource for technology and design partners as it pursues electric urban mobility. Read more in the interview with Mahindra's Yesim Erez at Portland Business Journal. The California Energy Commission will award nearly $1.3 million in Zero Emission Vehicle Readiness grants. The grants will go toward three categories: Plug-in Electric Vehicle (PEV) Readiness Plan Implementation, PEV Readiness Plan Development and Fuel Cell Electric Vehicle Readiness. The funds will go towards projects like installation of EV chargers, permitting and inspections, developing local codes, EV promotion and creating hydrogen infrastructure plans. Each grant awarded will be worth between $50,000 and $300,000. Read more at Green Car Congress. Super Bowl Advertisers Mercedes-Benz and BMW See Biggest Increases in Car Shopper Interest on Edmunds.com SANTA MONICA, Calif., Feb. 2, 2015 /PRNewswire/ -- Mercedes-Benz and BMW saw the most significant spikes in traffic on Edmunds.com after their ads ran during Super Bowl XLIX, according to a real-time analysis by the car shopping website. By the end of the game, the Mercedes-Benz AMG GT had the biggest cumulative spike in traffic, with a 2189% jump over previous Sunday averages on Edmunds.com. The BMW i3 captured the second most buzz on Edmunds.com; its cumulative traffic climbed 583%. "Even though these two advertised vehicles are likely to be sold in small volume to niche audiences, the BMW and Mercedes brands will enjoy the overall buzz they have generated, especially as both continue their efforts to grow their overall reach into new car shopper segments," said Edmunds.com Sr. Analyst Jessica Caldwell.

The next-generation BMW M5 starts here

The next-generation BMW 5 Series hasn't even arrived yet, but BMW is hard at work testing the hottest version of the popular sedan – the sixth-generation M5. Now admittedly, these photos might not look much like an M5. The wheels are big, but not uncommonly so. There's no wild and crazy body kit, or hugely flared wheel arches. But what's that in the back? Are those four exhaust tips? Why yes, yes they are. And take a second look at those wheels. Notice the pizza-pan-sized brakes and huge calipers? Yet another M5 giveaway. But as our spies rightly point out, even though this does represent development work on the next M5, it's a very early prototype. That could also explain the charge port on the driver's side front fender, a feature that we've seen on other 5 Series prototypes. This does not mean the next M5 will be a plug-in hybrid, however. What the next M5 will likely be, though, is all-wheel drive. This isn't a huge surprise, considering that the Mercedes-Benz E63 AMG has already gone AWD, while the Porsche Panamera Turbo and Audi RS6/7 have always had four driven wheels. BMW has even hinted at just such a development, with former M boss Dr. Friedrich Nitschke going as far as saying AWD could arrive on the next M5. "On our cars we are thinking of all-wheel drive, but it won't come before we get the successor of the M5 and M6," Nitschke said in an October 2013 report. "That's the timing and it's not practical to react in the current life cycles." At this point, it's simply too early to guess at when or where the next-generation M5 will debut. We're expecting the next-gen 5 Series at either the 2016 Geneva Motor Show or Auto China 2016 in Beijing. The next M5 could join it, although it's possible it'd get its very own debut at a later date.

BMW restores classic Mini as it revives production in Netherlands

Mini will be kicking off production in the Netherlands, a country that hasn't built a Mini-badged machine since 1966. In honor of this event, BMW Group Classic, the team responsible for all the cars in the BMW Museum, as well as being a spare parts and restoration company in its own right, revived a classic 1959 Austin Seven. That particular car, number 983, was one of the first Minis to be built in the Netherlands.
The Netherlands' JJ Molenaar's Car Companies built 4,000 Austin Sevens and Morris Mini-Minors between 1959 and 1966, although we imagine Dutch Mini production will be much bigger when it starts up again in summer 2014. A five-person team from VDL Nedcar, the group handling production of new Minis, took to the job of restoring the diminutive British car from nose to tail.
The 34-horsepower engine and the transmission were both completely rebuilt, while the door panels were redone by hand. Help from the Mini community aided the VDL Nedcar team in finding authentic replicas or original parts where possible. All told, the new classic Mini is a striking example of what a good restoration can do to a car. The Seven was repainted in its original Farina Gray, adding to the car's sense of authenticity.