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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

AC Schnitzer packs 400-hp, tri-turbo diesel into 1 Series

At first blush, this might look like your run-of-the-mill BMW 1 Series, maybe with a few modifications. What you're actually looking at is a monster hot hatch with 400 horsepower and 590 lb-ft of torque. From a diesel. For this year's Essen Motor Show – Germany's equivalent to SEMA – the Bimmer specialists at AC Schnitzer prepared the ACS1 5.0d concept you see here. Its selling point (if only it were for sale) is the combination of BMW's most powerful diesel engine and its smallest model. It utilizes the 3.0-liter triple-turbocharged inline-six diesel engine from the M50d versions of the 5 Series, X5, and X6 sold in Europe. That engine is normally rated at 376 hp and 545 lb-ft, which is already a ton of muscle. But Schnitzer has bumped up the output on both counts, and slotted it into a 1 Series hatchback. The result is a 0-62 time of just 4.5 seconds, leaving the M135i and M235i in a cloud of diesel soot. Of course, Schnitzer has plenty more to showcase at Essen this year, including modifications for the 3 Series, X6 M, and Mini JCW. And you can bet all the other major European tuners will be on hand at the expo to show their wares, too. But as far as outlandish creations go, this monster diesel hot hatch is what's caught our attention. Compact and incredibly powerful The 1-series by AC Schnitzer with impressive motorsport quality At first sight, you do not expect brute force from the BMW 1-series. So the performance of the compact Bavarian after the AC Schnitzer tuning experts have equipped it with the M50d power plant and impressive performance upgrade, is even more incredible. Originally designed for the 5-series, the "Diesel M-Technik" pack propels the 1-series a long way forward. The smallest BMW series now has an impressive drive concept from AC Schnitzer. After the performance upgrade, the concept engine of the ACS1 5.0d delivers 294 kW/400 hp and 800 Nm torque for generous thrust. Equipped in this way, it takes just 4.5 seconds to sprint from 0-100 km/h. The acceleration from 80-180 km/h is even more impressive: the ACS1 5.0d takes just 7.9 second for this. The smallest of the compacts, the 114i, is already impressive thanks to a power increase by 52 hp to 154 hp. The four-cylinder petrol engine of the 116i, thanks to motorsport technology, now delivers 204 hp instead of 136 hp. The same figure is also achieved by the 118i, which previously had 170 horses under the bonnet.

Meet the inventor of the BMW 3 Series wagon

It's hard to imagine, but once upon a time, there were only two BMW 3 Series variants: the coupe and sedan. Back before gran coupes, convertibles and yes, even touring models were available, buyers could only get their 3 Series fix if it came with two or four doors and a fixed roof. Back in the mid '80s, BMW engineer Max Reisbock was having some trouble fitting his whole family into his four door. Rather than suck it up and buy a van, he picked up a wrecked 3 Series and got to cutting in a buddy's garage. Months later, he had the very first 3 Series Touring ever built.
At first, he kept the the car to himself, using it to haul friends and family around, but he eventually showed it off to his friends at work. When the BMW executives found out about his project, they called him up to take a closer look. After putting an eyeball on the car, they took it, copied his design, made a few tweaks and quickly rolled out the first production 3 Series Touring. How's that for validation? Check out the video below for Reisbock's story.