1999 Bmw 328ic on 2040-cars

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On Location in Mexico with the BMW 3 Series and X1

Back in October, I traveled to Mexico with BMW to drive the new X1 crossover and the updated 3 Series sedan, specifically the new 340i. I wasn't surprised to see freshly paved roads and beautiful scenery, both of which are staples of the new-car launch. What we don't usually find are car-sized boulders blocking entire lanes of travel, goats as surprise traffic obstacles, and roads that turn to dirt with little warning. In hindsight, maybe the boulders have something to do with the fresh pavement. All that made the drive from our hotel on the edge of Copper Canyon to a little town called Batopilas more interesting than the normal A-to-B. Getting to and from the hotel was its own adventurous challenge, requiring my first and second flights in a Cessna. I managed to escape with my life and some video of the experience, and it's all edited for you above. Enjoy. BMW Crossover Luxury Videos Original Video Sedan

BMW celebrates its awesome '80s M535i

BMW recently celebrated the 30th anniversary of the M5 with a very limited, special edition of the super sedan. And even before the original version was transporting German executives at ludicrous speeds down the Autobahn, the folks in the M department tried their hand at improving the 5 Series with the M535i. Only offered in 1980 and 1981, the company made just 1,650 of these top-spec models, but they sowed the seeds for the future. In this video looking back at the M535i, you really see the automaker from a completely different era. As an outgrowth of the company's touring car racing efforts, the special model packs a 3.5-liter inline-six rated at 218 horsepower, a powertrain capable of accelerating the M535i to 62 miles per hour in 7.5 seconds via a dogleg five-speed gearbox. This take on the 5 Series is also a visual treat because it mixes the standard version's skinny A-pillar and thick C-pillar styling with some era-specific upgrades. The corduroy-covered Recaro seats and groovy multicolor stripes down the side, on the air dam and at the rear are especially fun touches. While the video's announcer is a bit dull, there's nothing boring about this rare, vintage BMW. Take a trip back in time with this clip, it's a nice bookend to the Petrolicious E28 5 Series family video we showed you yesterday. News Source: BMW via YouTube BMW Automotive History Performance Classics Videos Sedan

YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video: