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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

BMW X3 spied with nip and tuck nearly complete

With the style-driven BMW X4 coming along in development, it looks like some of the forthcoming crossover's design could trickle over to its utilitarian sibling, the X3. Captured in these spy shots, it appears that the 2015 BMW X3 is preparing for a minor facelift, and from what we can tell, the biggest change will center on the CUV's headlights.
There is plenty of camouflage on the front and rear fascias to suggest updates will occur there, too, but we can definitely tell that the X3 will be getting LED-equipped headlights - at least as an option, anyway. The halos are slightly different from the current offering and there is also an LED strip above the headlights used as turn signal indicators. Another interesting thing we notice in these pictures is the nub at the bottom of the grille (also visible in recent X4 spy shots). While this could be some sort of test sensor for this prototype, it could also be a front-mounted camera for a possible parking assist system.
We don't expect any changes to the powertrain and we're not sure what updates could be in store for the interior, but we're guessing that that the 2015 X3 will debut shortly after the X4 goes on sale next year.

Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.