2002 Bmw 330ci Convertible on 2040-cars

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BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

GRAND-AM, IMSA announce deal to bring DTM racing to US

It won't be until 2015 at the earliest, but the International Motor Sports Association (IMSA), Grand-Am and the Internationale Tourenwagen-Rennen have agreed to a licensing and cooperation deal that could bring a version of Germany's DTM series to the US.
When the American Le Mans Series and Grand-Am are officially combined next year, the resulting body will be called United SportsCar Racing (USCR). IMSA will be the sanctioning body for that series, and DTM races could be run as support events. It was also suggested by an ALMS chief that DTM races could be standalone or join NASCAR and IndyCar weekends.
With the so-called DTM America finally agreed to, there is now a way for manufacturers to run the same DTM-type cars in Europe, the US and Japan - last year Japan's Super GT series agreed to adopt "the basic technical regulations" of DTM for the GT500 class, the top class in the series. That already puts six manufacturers in play: Mercedes-Benz, Audi and BMW that run in Germany's DTM and Honda, Nissan and Lexus that run in Super GT. The DTM oversight body has invited American brands to Germany for the opening round of the 2013 season, and will begin actively courting their participation in the US series. Check out the press release from Audi with comments on the deal below.

2015 BMW 2 Series Convertible will flip its lid for $38,850

For the most part, they look almost identical to their coupe versions, except that they now boast an electrically folding soft top.
BMW is dropping the top of the 2 Series in early 2015 in the US with convertible versions of the 228i and M235i. They'll make their world debut at the Paris Motor Show later this year and will show their faces on this side of the pond at the 2014 Los Angeles International Auto Show.