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BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

BMW 4 Series Gran Coupe caught again

It's been a while since we've seen the upcoming BMW 4 Series Gran Coupe out testing, but we're sort of inclined to ask "Why?" yet again. After all, the 4 Series is what the new 3 Series-based coupes and convertibles will be called, so the idea of another four-door version just sort of seems redundant. In other words, just how different will a 4 Series Gran Coupe be from a 3 Series sedan, aside from perhaps a more rakish roofline or a four-passenger seating configuration? Probably not much, but BMW clearly thinks it can use the additional bodystyle to rake in some extra profits.
Anyway, back to these spy shots. No more of the 4GC's skin has been revealed since the last time we saw it, but we fully expect it to share a lot of its design DNA with the 3 Series sedan, not to mention the attractive 4 Series coupe concept that bowed at this year's Detroit Auto Show.
Powertrain options should carry over direct from the 3 Series line, so we expect to see 428i and 435i models on hand, packing turbocharged four- and six-cylinder engines, respectively. We're sure that BMW's xDrive all-wheel drive will be available, and who knows, we could even get a 428d version with the new 2.0-liter turbodiesel four that debuted in the 328d at the New York Auto Show last week, or even an M4 variant.

BMW i creates high-design solar charging carport

With the first deliveries of the i3 under way, and the recent i8 press launch, the marketing push in the US for the BMW electric sub-brand has begun. These i vehicles are supposed to have a completely different feel from the rest of the brand's lineup. To complement their earth-friendly ethos, the Bavarian company commissioned BMW Group DesignworksUSA in California to create a solar carport concept that could keep the models sustainably topped up on power. It premiered alongside the i8 in Los Angeles at the electric sports coupe's media launch.
At first glance, the BMW i Solar Carport Concept looks like a pergola from a winery or a well-groomed garden, but like the i vehicles, the deeper you look, the more high-tech features there are. The sides feature carbon elements in a similar way that the i3 and i8 have a carbon fiber-reinforced plastic body. Bamboo forms the uprights because its quick-growing nature makes it rather sustainable, and the solar panels are strung along the top to harness energy.
Obviously the sun can't provide all of the energy that the electric cars need, and a BMW Wallbox Pro charger is also connected to the power grid as a supplement. It includes a readout telling users the amount of solar energy versus municipal electricity it's using.