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BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

BMW puts a sheep in wolf's clothing with 2 Series Active Tourer M Sport

BMW is charting new territory with the 2 Series. No, not the two-door model - that's just the kind of rear-drive coupe for which the brand is known. But the Active Tourer (which only shares its series designation with the coupe) is a front-drive tall hatchback/MPV category buster, and that's not exactly what comes to mind when you think of Bimmers. As such, the 2 Series Active Tourer is bound to turn off some of the brand's faithful, but this latest M Sport kit could at least ease the pain somewhat.
The sport package for the Active Tourer packs all the usual suspects: a more aggressive aero kit, retuned suspension, blacked-out grille, 17- or 18-inch alloys and an interior with sports seats trimmed in blue-stitched Alcantara. Top all that off with an Estoril Blue paint job and you've got a compact family hauler that might look the part, and maybe handle a bit tighter, yet it naturally stops short of the full M treatment (or even an M Performance spec like you'd find in the M235i coupe). All of which is probably just as well, because that might be the only thing BMW purists would object to more than the existence of a front-drive BMW MPV in the first place.

BMW names new head of M division

BMW's performance division has been run by Dr. Friedrich Nitschke since 2011, developing, among other products, the new M3 and M4. But soon the good doctor will be retiring, and BMW has just named his successor.
Taking Nitschke's place as chairman of BMW M GmbH will be Franciscus van Meel (pictured at right), who until recently served as managing director of Audi Quattro GmbH - the rival outfit that makes Ingolstadt's performance models, including the R8 supercar and RS line of performance models.
Van Meel will join BMW on October 1, presumably to learn the ropes from Nitschke before the 59-year-old executive steps down at the end of the year. Back in January, Audi named Heinz Peter Hollwerweger as head of Quattro GmbH and reassigned van Meel to its Beijing R&D center, a role which evidently didn't suit him as well as creating Autobahn-storming German muscle cars.