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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

Recharge Wrap-up: Uber,'s free BMW 7 Series rides, Belfast's DeLorean EV

BMW used Uber to give people free rides in the new 7 Series. While the new generation of BMW's luxury flagship goes on sale in the US on October 24, lucky Uber customers in New York, Miami, Chicago and Los Angeles got a sneak preview and free ride on October 17 and 18. The partnership also allowed potential customers to test drive the car with a BMW product specialist. "With our new 7 Series being the most innovative vehicle in its class, it's only fitting that we partnered with Uber to offer a unique and exciting way to experience our flagship model prior to retail launch," says BMW's Jason Chan. Read more from BMW. BMW is using manure to power its South Africa production facility. As part of a broader goal to get all its energy from renewable sources, BMW will get as much as 4.4 megawatts of electricity from a biogas plant that produces power from gas emitted by manure and other organic waste. At full capacity, it will supply about 25 to 30 percent of the BMW plant's power. "We are a big consumer, so that's a lot," says BMW spokesman Diederik Reitsma. "It's waste no longer wasted." Read more at Bloomberg. Visa Europe has extended it partnership with Formula E. Visa Europe signed on as the Official Payment Partner of the electric racing series for the European leg of last season, and has now expanded its commitment for the next three seasons. The company lends its name to the championship's Visa Fastest Lap Trophy. "Formula E is driving the change towards an electric future and reinventing motorsport, while here at Visa, we're reinventing payments by pioneering technologies to make payments faster, simpler and more secure," says Visa Europe's sales and marketing chief, Mark Antipof. "We seek partners that match our commitment to innovation and leadership, so it was therefore natural for us to extend our support of this evolutionary sport through a global sponsorship for the next three years." Read more from Formula E. Queen's University Belfast is set to unveil its electric DeLorean DMC-12 on October 21, 2015. The date is notable for being the day to which Marty McFly traveled in Back To The Future using Doc Brown's DeLorean time machine. In what is likely the first DeLorean to be built in Northern Ireland since 1983, students and staff from the university's School of Electronics, Electrical Engineering and Computer Science have restored the car and converted it to run on electricity.

Watch the BMW M4 GTS lap the Nurburgring in under 7:28

When BMW unveiled the new M4 GTS back in October, it said it could lap the Nurburgring in 7 minutes and 28 seconds. That's all well and fine in terms of bragging rights, but what Bimmer enthusiasts have been waiting for is the proof. And here it is, in ultra-HD 4k glory. In the video above, you can see the new M4 GTS scything its way through the Green Hell of the Eifel mountains. Behind the wheel is M GmbH engineer and racing driver Joerg Weidinger, who helpfully narrates the video to show us exactly how he tackled each and every corner along the 14-mile circuit. Which may come in handy for those with a season pass to the Nordschleife, but the rest of us are more concerned with that lap time and how it holds up. To put it plainly, the 7:27.88 lap makes the new GTS not only the fastest in the M3/M4 line to date, but the fastest production Bimmer ever clocked around the 'Ring. It handily beats the previous M3 CSL (7:50) and the stock M4 (7:52), and even trounces more powerful Bavarian machinery like the Z8, M5, and M6. There've been a handful of BMW-powered racers, motorcycles, and prototypes (not to mention the McLaren F1) that have clocked faster times, but as far as four-wheeled, standard production Munich-mobiles go, the new M4 GTS is the new King of the Ring. It also just so happens to match or beat the best times clocked by the more exotic likes of the Ferrari 458 Italia, McLaren MP4-12C, and Porsche Carrera GT – putting the M4 GTS in rare company indeed.