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BMW ReachNow just became a full-fledged mobility services program

Since officially opening its doors with 370 cars in Seattle in April, BMW's ReachNow has made little expansions. It stared operations in Portland and grew to 760 cars. Today, it also announced that Brooklyn would join the list, and that the number of available cars to share would climb to 1,030. But the big news is that the scope of ReachNow's efforts has just grown tremendously. Instead of just the original, short-term car rental option ReachNow will now be able to do all sorts of things. These include: ReachNow Ride: Similar to Lyft and Uber, this is a ride-hailing program where someone drives you to your destination. You can request a driver and set personal experience options, like setting a radio station or requesting silence for the ride. A pilot program will start in Seattle. ReachNow Fleet Solutions: BMW's version of Zipcar, but only for residents of specific apartment buildings. This is a station-based, dedicated car sharing plan and the first pilot will be in Manhattan, starting in a few weeks. It will be based at The Solaire in lower Manhattan and will use plug-in i3s exclusively. ReachNow Reserve: Remember good, old-fashioned rental cars? This is like that, but a bit fancier. BMW's longer-term rental service will let you schedule a particular model, which will then be delivered to you. You can keep it as long as you like, but we assume that if you're thinking of not giving it back for a few months, you're doing it wrong. ReachNow Share: BMW saw what Turo (nee Relay Rides) was doing and figured it was a good idea. With this program, you will be able to rent out your own 2016 or 2017 Mini for a minimum of two days, making you a bit of cash from your car when you're not using it. This rolls out in December in Seattle, and ReachNow CEO Steve Banfield said that it may expand to other models in the future. At #AutoMobilityLA, @turo says it has 2 million activated users and 120,000 listed vehicles. Claims the average monthly earning is $536* pic.twitter.com/gWHdrvPRWV — AutoblogGreen (@AutoblogGreen) November 15, 2016 ReachNow currently have 32,000 members, and all of these services are available to them through the ReachNow app. For a "limited time," new users can save the $39 registration fee as part of an introductory offer, and per-minute charges for the regular ReachNow service are 41 cents a minute instead of 49. At #AutoMobilityLA , @reachnow announces third city for @BMW's car sharing services: Brooklyn.

BMW reveals X4 M40i performance crossover

The first details and images of the new BMW X4 M40i leaked out Tuesday, and now the Bavarian automaker has released all of the information on its new performance crossover. The latest model in BMW's M Performance line offers an array of upgrades over the existing X4, and they start under the hood. That's where Munich fitted a new 3.0-liter turbocharged inline six based on the one found in the X4 xDrive35i (whose place this model takes at the top of the X4 lineup). The engine is tuned to deliver 355 horsepower and 343 pound-feet of torque. In addition to the twin-scroll turbocharger, the engine also boasts variable cams and valves, as well as a high-precision injection system. This translates to a 0-60 time of 4.7 seconds – a figure which BMW cites as "best-in-class." Power is channeled to all four corners through an eight-speed automatic transmission and a re-calibrated xDrive system that's biased to the rear wheels. Naturally the suspension has been upgraded as well, with increased camber, stiffer springs, reinforced stabilizers front and rear, and active dampers. The steering rack has also been retuned. You'll be able to tell the M40i model from lesser X4s by its enhanced appearance. Though the aero kit looks largely the same as the stock version, BMW has fitted the M Performance model with metallic accents, 19- (or available 20-) inch alloys wearing Michelin Pilot Super Sport rubber, and a variable sport exhaust. Inside, it's also upgraded with a unique steering wheel, shifter, sports seats, and specific badging. This adds up to a crossover that may not be a full-on M model, but promises up the performance quotient significantly over the rest of the X4 line. THE NEW BMW X4 M40i - World premiere of the new inline 6 cylinder TwinPower Turbo engine. - Intelligent BMW xDrive: four-wheel drive with rear-wheel-drive characteristics. - A sporty chassis specifically tuned to M Performance specifications. Woodcliff Lake, N.J.- September 30, 2015... Today, with the introduction of the new BMW X4 M40i, the successful BMW X4 has gained a new top model. In the Sports Activity Coupe segment (SAC), the BMW X4 M40i is setting new standards with enhanced driving dynamics and best-in-segment acceleration. The new BMW X4 M40i will be available at dealers starting February 2016. Design. The exterior of the new BMW X4 M40i makes it stand out as a clear member of the BMW M Performance family.

Metal ramp crashes through windshield, narrowly misses driver

Someone up there must be looking out for the driver of this BMW in California. Last Friday afternoon, a metal ramp crashed through the windshield of this luxury sedan, barely missing the male driver. Firefighters for San Jose, CA., posted the chilling image on their Facebook. They told KRON 4 that the large piece of metal fell off a truck driving southbound on I-280. The metal bounced off the road and through the windshield of a black BMW X5 SUV. It's not clear how the metal got loose. Incredibly, no one was hurt in this crash. The driver of the BMW probably feels like the luckiest man in the world today, as he walked away with nothing worse than a minor scratch. If the metal had hit just a few inches to the right his injuries could have been much, much worse. The San Jose Fire urged drivers in their social media post to stay safe out on the roads. Good advice. You never know what will happen. Related Video