1975 Bmw 2002 Base Coupe 2-door 2.0l on 2040-cars

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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Petrolicious reconnects with the BMW M coupe

With the look of a clown shoe on wheels, the BMW M Coupe was a product of using what was around to create something great. Starting with the Z3 convertible, BMW's engineering team added a bulbous roof to improve rigidity, and for the M version, it dropped in the inline six from the contemporary M3. While the result wasn't a beauty queen, the car more than made up for any aesthetic complaints in driving pleasure. Petrolicious talks to owner Alex McCulloch about just what makes the tiny three-door so special in its latest video. With a fairly short wheelbase, plenty of power, and a rear suspension from the E30-chassis BMW 3 Series, the M Coupe can be a quite handful at the limit. "I used to say it wanted to kill me, but now we've reached an agreement where it's not quite as murderous," McCulloch says. He's eventually found that the only real way to exploit the coupe to its fullest is on the track, where he competes in time trials. To get lap times as low as possible, the BMW now wears quite a few mods, but McCulloch says that it's all reversible. Figure out what competitive hang gliding has to do with driving in this clip from Petrolicious. Related Video:

Why you can expect lots more crossovers from BMW

BMW is becoming the ultimate crossover sales machine. More than a third of the German brand's US sales in 2015 were crossovers, and the automaker expects 40 percent of 2016 sales to be the all-purpose runabouts. What's more, BMW of North America CEO Ludwig Willisch said that when the X7 gets here the percentage will take another leap. Even though BMW was one of the automakers to raise warning flags about how China's depressed car market would impact earnings, the Willisch said the Munich brand couldn't get enough of the X1, X3, and X5 in the first three quarters of 2015 in any of its key markets. Remedy is on the way with an expansion of the Spartanburg, SC plant. When it's finished later this year the US factory will be able to build 29 percent more product than before, annual capacity rising from 350,000 to 450,000. Spartanburg currently builds the X3, X4, and X5. There's every reason to believe that BMW will post another record US sales year in 2015, adding a lot of fat to its profit statement in what should be a record year overall. TrueCar predicts 17.5 million light vehicle sales in the US last year, a 6.1-percent increase over 2014. BMW could also take the luxury crown after posting a monster month of December sales, we'll know when the numbers are reported this week. The huge numbers have come with the help of incentives. BMW spent slightly more than competitors Mercedes-Benz and Lexus, but only fractionally up on 2014 incentive spending.