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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

Xcar checks if BMW's i8 offers moves as electrifying as its looks

If you were to plot the general opinion about hybrids since their introduction among auto enthusiasts, the resulting graph would likely be shaped somewhat like a "V." In the beginning interest was high, simply due the novelty of these new powertrains, then the line would gradually fall as the models got the stereotype of being boring commuters. Today, though, things might be back on the upswing. Vehicles like the McLaren P1, Porsche 918 and BMW i8 are showing that a hybrid doesn't have to be synonymous for dull. In its latest video, Xcar Films aims to find out if BMW's electrified sports coupe actually earns the brand's old moniker as the ultimate driving machine.
While the focus here is on what the i8 is like behind the wheel, one of the main highlights for the viewer is the interesting ways that Xcar shoots the BMW. It's not necessarily a beautiful vehicle, but seeing it in motion reveals all sorts of little intricacies that still photos don't pick up. For example, our eye catches the flying buttresses and little crevices scooped out of the corners when we get a look at the rear. It's just a fun car to look at.
With its 1.5-liter, turbocharged, three-cylinder engine and electric motor, the i8 positions itself as the future of automotive performance. But its intriguing looks and cutting-edge use of carbon fiber would be wasted if the coupe didn't drive well. We won't spoil the final verdict, though, you'll have to watch the video above.

BMW reveals Concept Compact Sedan in Guangzhou

While our eyes were fixed on Los Angeles, BMW turned its attention to Guangzhou, China, where the German automaker unveiled the Concept Compact Sedan. The show car envisions a Bavarian rival to the likes of the Mercedes-Benz CLA-Class and Audi A3 sedan. Munich released little in the way of technical details. Instead, the Concept Compact Sedan is all about the design. Relative to its form, the show car rides on a long wheelbase, with the wheels pushed to the corners, and a greenhouse set back behind a long hood. The details are distinctly Bimmer, from the signature double-kidney grille to the Hofmeister kink in the C-pillar. The horizontal lines of the front and rear fascias are designed to maximize the vehicle's visual width, and the muscular design integrates touch-sensitive door handles below the swage line for a cleaner look. All that is rendered in liquid metal bronze paint, offset by polished aluminum brightwork and 20-inch split-spoke alloys. Geared towards the "life of a generation of youth in China," the interior is designed around the driver, but also seeks to maximize rear-seat space despite the vehicle's compact footprint. The horizontal treatment continues inside to give the impression of space, with upscale materials like three-tone Nappa leather, open-pore wood, and brushed aluminum trim with orange accents and ambient lighting. All the auxiliary surfaces are controlled by touch panels on the steering wheel, center stack, center console, and door handles. There's a panoramic roof, a head-up display for the driver, and an 8.8-inch screen in the dashboard. The sum total is a compelling preview of what a four-door addition to the 1 Series and 2 Series could look like. And to our eyes, it looks like it would be just as home on American roads as it would be in China, Europe, or anywhere else for that matter. Check it out in the high-res image gallery above and the details in the press release below. BMW Concept Compact Sedan. Sporty, elegant, exclusive – the perfect statement-maker. 20.11.2015 Munich/Guangzhou. The BMW Group has chosen Auto Guangzhou 2015, one of the largest international motor shows in China, to present a very special new development to the global public: the company's vision of a four-door sedan for the compact segment. "The BMW Concept Compact Sedan reveals the potential we see in a compact sedan," says Adrian van Hooydonk, Senior Vice President BMW Group Design.