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BMW Group announces an armada of EVs that includes the full Mini range

BMW plans to significantly increase the number of electric cars in its range during the 2020s. It outlined plans to launch several battery-powered models, including M cars, and transform Mini into an EV-only brand by 2030. In the medium-term future, the firm's lineup will include electric variants of the 5 Series, the 7 Series, and the X1, though they will likely be based on the next-generation cars, not on the models currently found in showrooms. They'll join the i4 — a 3 Series-sized sedan with a fastback-like design — and the iX crossover in the lineup. BMW hopes to have at least one electric model representing it in about 90% of its current market segments by 2023, and it realistically expects that EVs will account for approximately 50% of its global sales by 2030. Beyond 2025, the Munich-based firm will align its range with a new strategy it calls Neue Klasse, a name borrowed from a series of enthusiast-friendly sedans and coupes sold during the 1960s and the 1970s; the 2002 is arguably the best-known Neue Klasse model. Fast-forward to the 2020s, and the designation will denote cars built with a new IT and software architecture, powered by new-generation electric technology, and designed to be sustainable. EVs shaped by the Neue Klasse approach to design will be positioned in many market segments, ranging from mass-produced cars (like the 1 Series hatchback sold in Europe) to high-performance M models. Most will be powered exclusively by batteries, but some will be available with a hydrogen-electric powertrain. Highly automated driving technology will be available, too, though BMW stressed its EVs will be enjoyable to drive. Crucially, the firm plans to increase its annual revenue by offering configurable and bookable features available during a car's entire life cycle; think of this system as an a la carte menu for cars. If you buy a used 2027 5 Series in 2031, for example, you'll theoretically have the ability to configure it with many of the options and features you want even if it wasn't ordered new with them. Some might even be enabled for a pre-determined amount of time. You might not need heated seats if you live in Tucson, but you might want them for a weekend if you're going skiing. What about Mini? Confirming a wave of recent rumors, BMW-owned Mini will exclusively sell electric cars in less than a decade.

Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

Germany says nein to EU ban on new fossil-fuel cars from 2035

BERLIN (Reuters) - Germany's government will not agree to European Union plans to effectively ban the sale of new cars with combustion engines from 2035, Finance Minister Christian Lindner said on Tuesday. In its bid to cut planet-warming emissions by 55% by 2030 from 1990 levels, the European Commission has proposed a 100% reduction in CO2 emissions from new cars by 2035. That means it would be impossible to sell combustion engine cars from then. European Parliament lawmakers backed the proposals this month, before negotiations with EU countries on the final law take place. Speaking at an event hosted by Germany's BDI industry association, Lindner said there would continue to be niches for combustion engines so a ban was wrong and said the government would not agree to this European legislation. Lindner, a member of the pro-business Free Democrats, which shares power with the Social Democrats and Greens, said Germany would still be a leading market for electric vehicles. (Reporting by Christian Kraemer; Writing by Madeline Chambers; Editing by Miranda Murray and Edmund Blair) Green Government/Legal Green Audi BMW Mercedes-Benz Volkswagen Opel SEAT Skoda