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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW X4 reclaims dash of utility with Clemson student project [w/videos]

BMW seems willing to exploit every automotive niche it can find with creations like the four-door, 'crossover coupe' X4 and X6. Of course, these designs come with a compromise. That svelte fastback means that they just can't haul as much cargo as a more traditional, boxier hatchback. Fortunately, students at Clemson University's International Center for Automotive Research might have a novel solution: the engineering graduate program has turned the crossover into a unique pickup.
Dubbed Deep Orange 4 concept, this functional prototype has an enclosed cargo area with a sliding glass panel that opens up to expose a pickup bed if more room is needed. Think of it as the GMC Envoy XUV of German crossovers. This isn't just an X4 with its roof hacked off, though. The students actually started with an X3 and grafted on this top later in addition to the two barn doors for access to the bed.
To make this project even more impressive, this pickup-crossover could conceivably be produced. The graduate students conducted an in-plant analysis of BMW's manufacturing abilities and went back to the university to create a plan for a low-volume vehicle that could actually be built. "The students working on this phase of the project did an excellent job of keeping costs down while finding optimal integration opportunities," said Rich Morris, vice president of assembly at BMW Manufacturing, in the university's release.

Alpina introduces new B5 Biturbo with 600 horsepower

If the BMW M5 is not enough for you, Alpina created the new B5 Biturbo. Where the factory M5 packs 560 horsepower, the B5 has 600. But even more impressive is the B5 Biturbo bests the M5's 500 pound-feet of torque with 590 of its own. That beats the 15-hp boost from the M5's Competition Package and matches the power of the limited 30 Yahre edition - but with more torque. All that muscle and twist is produced by Alpina's own version of BMW's 4.4-liter twin-turbo V8, mated to an eight-speed automatic transmission instead of a seven-speed dual-clutch gearbox. The result is a 0-62 time quoted at 4.2 seconds, besting the M5 by a tenth. The top speed is also unlocked from 155 miles per hour to 204 – which may be entirely hypothetical for most of us, but could make all the difference for those who regularly commute along the Autobahn. Of course Alpina didn't tinker with the engine and leave it at that. It also customized the suspension, rolling stock, aero kit, and interior, and fitted a mechanical limited-slip differential built by Drexler Motor Sport. But perhaps the best part of all is that the Alpina B5 is also available as a wagon. That makes this modified Bimmer one of the best have-your-cake/eat-it-too propositions we could ever ask for. Featured Gallery 2016 BMW Alpina B5 Biturbo News Source: Alpina Aftermarket BMW Wagon Luxury Performance Sedan alpina alpina b5 biturbo