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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

BMW builds awesome M4 GTS safety car and racing wheelchair

BMW has developed two very different, but equally impressive wheeled vehicles recently. The first is the new M4 GTS Safety Car, specially prepared to serve Germany's popular and highly competitive DTM touring car series. It packs 500 horsepower and trick water-injection tech, just like the other 700 road-going examples of the GTS. Unlike the street version, it features key upgrades like special LED lighting, radio communication equipment, and special livery, as well as the no-cost optional Clubsport pack that includes six-point racing harnesses, roll cage, and fire extinguisher. The other new BMW doesn't have an engine, but is highly impressive nonetheless. It's a racing wheelchair created by BMW DesignWorks. Stemming from the automaker's partnership with the United States Olympic Committee, it features carbon-fiber construction and has been streamlined for aerodynamic efficiency. Members of the US Paralympics Track and Field team will help further develop the wheelchair before using it at the upcoming games in Rio de Janeiro. We wouldn't be surprised if longtime BMW driver Alex Zanardi helped in its development as well, even if he'll be competing for Italy at the Paralympic Games this year. Related Video: New high-performance special model BMW M4 GTS to be employed as a safety car at the DTM in 2016. Special models from the BMW M's mid-range series with even better performance and radically designed for high-level driving dynamics have enjoyed a lasting tradition at BMW M Division for decades now. The latest example is the BMW M4 GTS. BMW M has opted for a particularly spectacular way of drawing the public's attention: The BMW M4 GTS is to become the official DTM safety car during the 2016 season. Munich , 28th April 2016. Special models from the BMW M's mid-range series with even better performance and radically designed for high-level driving dynamics have enjoyed a lasting tradition at BMW M Division for decades now. The latest example is the BMW M4 GTS, which is limited to 700 units (combined fuel consumption: 8.5 l/100 km; combined CO2 emissions: 199 g/km)*. In order to provide formidable proof of this elite sports car's outstanding performance qualities, BMW M has opted for a particularly spectacular way of drawing the public's attention: The BMW M4 GTS is to become the official DTM safety car during the 2016 season. The demands on such a lead car at the most popular international touring car series are high.

Audi, BMW, Daimler buy Nokia's Here digital mapping business

The fight for control of Nokia's Here digital mapping service appears to have drawn to a close as a consortium of German automakers has announced a deal to jointly acquire the business from the Finnish telecom giant. As anticipated, ownership in Here will now be taken over jointly by Audi, BMW, and Daimler, beating out reported rivals bids from the likes of Apple and Uber. Here is one of the largest and most advanced digital mapping and location systems. It started out in Chicago in 1986 as Navteq before Nokia acquired it in 2007, and is now slated to change ownership again. The cloud-based service maintains high-definition digital maps for nearly 200 countries and supports over 50 languages, gathering data from users to update the data continuously. Rather than transition the service into their own proprietary technology, however, the automakers insist that it will remain open "to all customers from the automotive industry and other sectors." Ownership will be shared equally between the three companies, with "none of them seek[ing] to acquire a majority interest" in Here. For another, Here's management is promised to remain independent, and "the consortium will not interfere into operational business." Though the purchase price has not been disclosed, it is rumored to be worth in the neighborhood of $2.7 billion. Assuming it passes regulatory approval, the acquisition is slated to be completed in the first quarter of next year. The German automakers anticipate implementing the service to provide connected vehicles with accurate, up-to-date information on road and other conditions. Examples it outlines include warning other drivers of icy conditions based on outside temperature and ABS activation. It could also warn drivers of impending traffic jams, or even guide traffic through green lights in an urban environment. In the future, the highly detailed maps are envisioned to enable fully automated driving as well. Related Video: AUDI AG, BMW Group and Daimler AG agree with Nokia Corporation on joint acquisition of HERE digital mapping business Ingolstadt, Munich, Stuttgart, Aug 03, 2015 - Acquisition will secure and strengthen HERE as an independent company serving customers from all industries - Real-time maps and location based services will be the basis for the mobility of tomorrow - Transaction expected to close in first quarter 2016 Ingolstadt, Munich, Stuttgart – August 3rd, 2015.