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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

2019 BMW Z5 shows off its soft top

BMW continues development work on the Z5, which will succeed the Z4 in its lineup for the 2019 model year. These latest spy shots again show off the Z5's classic sports-car proportions during testing on European roads. As expected, the roadster will switch to a cloth top instead of the retractable hardtop the Z4 uses. The much-anticipated Z5 will be based on a rear-wheel-drive platform that's jointly developed with Toyota. Rumors persist Toyota's version will mark the return of the Supra name, though the Japanese automaker has been silent on the matter. Reports say the cars could be assembled by Magna Steyr in Austria. We expect the Z5 will run four- and six-cylinder engines, and the soft top will help the roadster reduce weight and likely improve performance. It's also possible BMW will build a fixed-roof Z5. We predict the Z5 will appear on the auto show circuit within the next year. The long-running Z4 launched for 2009. Related Video: Featured Gallery 2019 BMW Z5 View 10 Photos Image Credit: CarPix Design/Style Spy Photos BMW Toyota Convertible Performance bmw z5

Xcar celebrates 100-year anniversary with Model T tribute

Never mind the fact that XCar hasn't been making videos for the last 100 years, the British duo have gone all silent-moving-pictures in order to make their centenary case for the Ford Model T, a car that was already seven years old in 1915. It's not a review, but a mostly sepia-tinged look at the car that started the mass-market adventure by taking that biblical advice to be fruitful and multiply and populate the Earth abundantly. Since it looks like Xcar is celebrating some kind of milestone, we've also included another video below of the first Xcar review we could find, covering the BMW M1, from the much more recent past - circa 2012.