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Ken Block and friends race light in silly-beautiful Castrol commercial

How does one make fast, loud, drifting cars better? Well, you can add more fast, loud, drifting cars or you can add lasers. Either or, really. In this case, Castrol did the right thing and added both, creating a highly stylized commercial for its Edge Titanium motor oil starring South African racer Adrian Zaugg, BMW factory driver Augusto Farfus, Audi DTM and Le Mans staple Mike Rockenfeller and some bloke named Ken Block.
Their cars? No surprise, but Block is in his Ford Fiesta GRC, while Zaugg samples a Lamborghini Aventador and Farfus and Rockenfeller drive along party lines, with a BMW M4 and an Audi R8, respectively. And those cars look good, too, thanks to the creative light and laser work on display.
Take a look below for the video from Castrol.

Mini Vision Next 100 Concept: It's the autonomy, stupid

The concepts that Mini and Rolls-Royce showed off today – the Vision Next 100 Concept and 103EX, respectively – are all about autonomy. The Rolls-Royce doesn't even have a place for a "driver." And even though both are very much blue sky concepts, corporate parent BMW thinks it will make fully-autonomous cars within the next five years. That's according to Peter Schwarzenbauer, Member of the Board of Management of BMW AG, MINI, BMW Motorrad, Rolls-Royce, and Aftersales BMW Group, who also told us that both cars, at least in concept, are fully electric. The Rolls-Royce has dual-drive, 250kw motors mounted fore-and aft, on front and rear axles. While the Rolls is clearly a luxury concept for the monied few, the Mini is very much focused on a shared economy. Holger Hampf, Head of User Experience, BMW Group, said the chief design challenge of a car-sharing world is producing a car that could in theory mean different things to different borrowers. You get exclusivity because each car would morph according to the borrower's desires. BMW/Mini already have a car-sharing program in London called DriveNow, and a pilot program in Seattle called ReachNow, focused on the idea of shared exclusivity. ReachNow, which allows Mini/BMW owners to lend their cars out in an AirBnB-type scheme or to borrow "fleet-style cars," are immutable – however the car that was ordered is what the borrower or the owner will get. That's great if you're the owner, but it's also challenging for both anyone who'd buy that car used or for anyone borrowing the car. And if the future of most cars is a shared model (Ford is now offering multi-person leases among up to six buyers in a pilot program in Austin, Texas), customization is impossible. The result is what Schwarzenbauer derogatorily calls "normed." He says carmakers have to relearn to brand for a world where ownership is devalued but customization is key. To that end the MINI VISION NEXT 100 is "skinned." We've seen this before with the BMW NEXT concept that was revealed at the NY Auto Show this past spring, and the idea is to use the exterior of the car as a canvass that changes according to setting. Indeed Mini envisions that in a multi-driver household, the vehicle's customization could easily include changing colors according to driver preference – automatically. Dr.

BMW electrifies the 2 Series Active Tourer with a plug-in prototype

BMW is developing a hybrid version of its 2 Series Active Tourer. At the company's Innovation Days 2015, we're finally getting to see the fruits of that electric labor with a prototype for a plug-in hybrid version of the front-wheel-drive hatchback. The Bavarians aren't keeping a secret that they intend to build a model like this in the future. But like the rest of the Active Tourer family, it's likely to remain unavailable to US buyers. BMW is already somewhat familiar with the realm of plug-ins with its i sub-brand and forthcoming X5 xDrive40e PHEV. This 2 Series Active Tourer is largely an adaptation of some of that tech. Up front, there's the company's transversely mounted, 1.5-liter turbocharged three-cylinder gasoline engine making 134 horsepower and 162 pound-feet of torque, and it's linked to a six-speed automatic gearbox. A generator on the front axle can also briefly boost output by 20 hp and 111 lb-ft, or help charge the rear-mounted battery. At the back is an electric motor making 87 hp and 122 lb-ft with a two-speed transmission spinning the rear axle. All of this is linked together via the Dynamic Stability Control to shuffle around power as necessary. The hybrid system generally prioritizes using electric power at speeds below 50 miles per hour and kicks on the engine from there. Depending on the settings, drivers can also force it into EV mode with a maximum range predicted at nearly 24 miles. BMW claims the 2 Series Active Tourer PHEV could get to 62 mph in a brisk 6.4 seconds, and the company estimates the setup can return the equivalent of 118 miles per gallon on the European cycle. While there's a lot of equipment to package together in this system, BMW claims that interior room is identical to the purely internal combustion version. The hybrid battery is under the rear seat, and propulsion for the back wheels is centered around the axle. As a prototype, the automaker isn't really talking pricing yet beyond stating buyers "do not have to pay a high premium for the technology." 2. BMW eDrive in the pipeline for further BMW models: The BMW 2 Series Active Tourer plug-in hybrid prototype. The advent of plug-in hybrid variants in various model series from the BMW brand is making all-electric driving with zero local emissions in a premium car a possibility for an ever-increasing number of target groups.