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2021 Acura NSX leads this month's list of discounts

The 2021 Acura NSX is an especially good deal this month. Not only does it carry the torch as the vehicle with the biggest discount measured by the percentage off its sticker price, that discount is also the largest of any vehicle currently sold in the United States when measured in sheer size. Here are the numbers: The average sticker price of all 2021 NSX models sits at $161,040. Buyers are paying an average transaction price of $142,907. That equals a discount of 11.3%, or $18,133 of savings. No other vehicle comes close to that kind of discount, with the next largest being for the 2021 BMW 7 Series. Buyers of that luxury sedan are saving an average of $11,661 for a transaction price of $94,884. There's another sharp dropoff after the BMW. In third place is the 2021 Maserati Quattroporte, which actually kicks off a party of savings at Trident dealers across the United States. The '21 Quattroporte is seeing $7,743 cut off its sticker price for an average transaction of $121,962. After that comes the 2021 Maserati Ghibli, which is averaging $7,394 off for a sign-on-the-dotted-line price of $78,592. If you don't want a sedan, the 2021 Maserati Levante's $6,738 discount equals an average transaction price of $78,592. For a look at the best new car deals in America based on the percentage discount off their suggested asking prices, check out our monthly recap here. And when you're ready to buy, click here for the Autoblog Smart Buy program, which brings you a hassle-free buying experience with over 9,000 Certified Dealers nationwide.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

2015 BMW X6 stays the course with more power, RWD model

What would this world be without the BMW X6? Oh, sure, the whole coupe-crossover design trend surely would have started somewhere, but BMW was the first, launching its odd duck back in 2008. Much as we like to harp on the X6 (for being less functional and more expensive than the X5 on which it's based), people around the world sure do seem to like the thing, BMW having sold some 250,000 examples since the CUV's birth. And as you first saw thanks to leaked images this morning, the second-generation X6 has just arrived.
The shape is familiar, as are specific styling elements like the larger headlamps (now available with a full-LED treatment) and taillamps, mimicking those found on the X5. Two trims are available - xLine and M Sport - the former taking a more subdued approach, while the latter uses the traditionally bulgy and aggressive M-badged kit, with larger air intakes and matte aluminum grille bars. All X6s come standard with 19-inch wheels, and 20s are optional.
Regardless of trim, BMW will now offer the X6 in three guises here in the United States: sDrive35i, xDrive35i and xDrive50i. Dissecting the nomenclature, that means the first two models will be powered by BMW's 3.0-liter turbocharged inline-six, good for 300 horsepower and 300 pound-feet of torque. The sDrive X6 uses rear-wheel drive, while the xDrive, of course, uses all-wheel drive. Moving up, the xDrive50i uses the same twin-turbo 4.4-liter V8 as its predecessor, though power has been increased to 450 hp and 480 lb-ft. All X6 models are fitted with an eight-speed automatic transmission, and BMW says that the new powertrains are more efficient than before, though official fuel economy numbers have not yet been released.