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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

2013 BMW M6 Coupe

The Act And The Exclamation
The 2013 BMW M6 is a rolling obscenity - one that begins with the capital letter "F." It is both the act and the exclamation, the curse and the encouragement. It courts no logic. It is all want and no need, and it is unbecoming of the BMW roundel. Whereas the brand's products once strove to unite man and machine in a duet of blissful performance, the M6 seems built solely to stand between the driver and the road. You are very clearly in its way every second you're behind the wheel, slowing it down and generally being the Monday morning to its two-day trance festival. It's clear this car is very fast, but it has no interest in making you fast in the way that the M3 or even the M5 are wont to do.
But somehow, all that doesn't stop the car from stoking every last lick of lust in your gut. A 560-horsepower twin-turbocharged V8 will do that for you.

2016 BMW M3 gains new colors, LED taillights

The BMW 3 Series gets a few new models and some significant mechanical tweaks for its recently announced 2016 refresh. At the same time, the Bavarian brand is taking the opportunity to make some much more minor adjustments to the M3, too. BMW didn't mention the M3's changes in its announcement of the 3 Series refresh, but company spokesperson Hector Arellano-Belloc explained the updates to Autoblog. On the outside, the sport sedan now comes with full LED taillights, and the exterior is available with new colors from BMW Individual: Smoked Topaz Metallic and Champagne Quartz Metallic. The shades join Tanzanite Blue Metallic and Azurite Black Metallic from the brand's bespoke division. Under the hood, everything is the same with a twin-turbo, 3.0-liter inline-six engine making 425 horsepower and 406 pound-feet of torque. Inside, the M3 gains the improved navigation system from the 3 Series that features over-the-air map upgrades. There's more chrome trim around the interior, as well. "Given how new it is, the changes to the M3 are minimal," said Arellano-Belloc to Autoblog. However, the tweaks show that BMW is trying to keep the performance sedan at the top of its game.