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BMW has a rough 100th birthday as share prices slide

BMW is 100 years old now, but falling stock prices are giving the German automaker the birthday blues. Investors are worried about the company's future outlook against luxury rivals, and the shareholders aren't happy about the recent dividend payments, either. According to The Wall Street Journal, BMW's shares dropped almost 2 percent on March 9. Investors have concerns that rivals are closing in. While BMW is in first place, it's not a commanding lead. For example, the German was first in the US luxury market last year with 346,023 deliveries. However, a Polk study found that Lexus actually earned the high-end crown in the US after looking at vehicle registrations rather than sales. BMW performed well last year, including delivering a strong 2.25 million vehicles. Net profits also jumped 10 percent to $7.05 billion, and revenue grew 15 percent, according to the WSJ. However, the shareholders wanted larger dividends after the successful year. The automaker paid out based on a percentage of earnings, but the investors expected more. BMW CEO Harald Kruger has an opportunity to get stockholders back on his side next week when he announces the automaker's new strategy. Expect technology to play a major role in that discussion, including electric vehicles and digital services. We might even see the i5 debut there, according to the WSJ. To be the automotive tech leader of the future, BMW plans to make computer programmers half of its research and development staff. The goal is to develop the most intelligent car on the road. Related Video:

The 2016 BMW M4 GTS sounds so good

Critics and those hopelessly in love with the limited-edition, juiced-up 2016 BMW M4 GTS will both concede that water injection isn't a new technology, but it has also never been used on a production car with an intercooler before. It's traditionally been the realm of highly-tuned supercharged piston aircraft engines and some jets, although some pre-intercooler cars used the system as well. All that history sets the scene, but the M4 GTS steals it. Carfection takes a close, loving look at all the little details that set this BMW and its novel water-injection system apart from a typical M4, which it should be noted is no slouch at all. While it's DCT-only, it puts out 493 hp (a full 68 hp more than a normal M4). The example Carfection examines is painted in the available Frozen Dark Grey, with lovely 19- and 20-inch snowflake-style alloys set off in a color known as Acid Orange. Don't miss the startup and revving. The M4 GTS breathes through a titanium exhaust system, and it sounds monumental. As we mentioned in the reveal piece, this is a very limited-production vehicle. 700 will be built, and only 300 will make it to the States – and only 30 in the UK, where Carfection is based. Enjoy the video above.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.