2009 Bmw 135i Convertible 1-series Sport Package Bluetooth Cd Alloy Wheels on 2040-cars

Auto blog

BMW moves car-sharing program from San Francisco to Seattle

BMW is shifting more focus towards mobility services, which include car sharing and ride sharing. A new service, called ReachNow, will start out from Seattle and expand to other cities later. At first, the main competitors are ZipCar and Car2go, but ReachNow will also have to battle Uber. In a number of European cities, BMW already operates under the DriveNow program, which is getting revamped to better suit the US marketplace. Up until December, BMW made DriveNow available to San Francisco customers, but was forced to pull out due to parking space issues that are characteristic to SF. Perhaps Seattle makes things easier for BMW, though parking in any major metro area is sure to present some level of difficulty. BMW's idea is to offer pay-per-use pricing for driving a BMW 3-Series, BMW i3 electric vehicle or a Mini, which can be picked up from a street corner either by a 30-minute reservation or on-the-go, depending of the user's needs. Flexibility is key, whether you need a car for just a short while or for a longer weekend trip. The Seattle fleet will consist of 370 vehicles distributed across town. Later on, the service will expand to offer taxi-like ride sharing, to compete with Uber. As the glimmer of car ownership has faded in big cities, BMW wants to make sure it can still put people behind steering wheels or in the back seats. Luxury vehicle ride sharing is also on the cards, seemingly as a way to balance out the decidedly utilitarian choice of cars currently available. Related Video: Green BMW Transportation Alternatives Driving Ownership Technology Emerging Technologies Uber car sharing zipcar car2go apps

BMW 7 Series could get M variant alongside Alpina B7

BMW is launching the new 7 Series with a limited engine lineup, but according to Car and Driver, there are more powerful versions on the way – including a potential M Performance model. The new 7 Series is initially being offered with a 320-horsepower turbo six and a 445-hp twin-turbo V8. European customers will also be able to spec a 261-hp diesel or a 320-hp hybrid. There's an M Sport package available as well with enhanced visual cues, but that won't be the extent of the performance choices when all is said and done. Expect a new 760i that will pack BMW's twin-turbo V12, and a new Alpina B7 to feature a more powerful twin-turbo V8 with around 600 horsepower. In parallel to the Alpina, however, C/D reports that an M Performance model could finally be in the works, which would ostensibly offer BMW the opportunity to go after the likes of the Audi S8, Jaguar XJR, and Mercedes S63 AMG, without changing tacks too drastically over the resolute position it's taken in the past against creating a full-on M7. C/D reports that there are more powerful diesels joining the lineup in the future, but those aren't likely to make their way to US showrooms anytime soon.

2014 BMW M235i

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.