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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW patents strange three-cylinder pushrod engines, perhaps for cruiser motorcycle

For decades BMW's motorcycles were easily identified by the two opposed cylinders sticking out of each side of the bike. While you can still find this layout on some of its products, these days the company also uses a variety of other layouts, depending on the model line. Based on European patents, there might even be a Bimmer in the ranks eventually with an absolutely bizarre-looking W3 configuration. BMW actually has two separate patents on these W3 designs, and both of them have the goal of cramming three cylinders into the space of a traditional V-twin. The first splays the cylinder out into a fan shape with pushrods operating the valves. The description submitted to the World Intellectual Property Organization describes the solution as, "The embodiment according to the invention represents an as of yet unknown type of W-3 reciprocating piston internal combustion engine having cylinder angles which can be largely freely sized." The other solution is more of a modification to the traditional V-twin. Two of the cylinders share a crankpin, but the third has its own and is positioned inside the angle of the V. It's a very odd-looking engine. With BMW's assertion that these designs are meant to fit in place of a traditional V-twin, Jalopnik speculates that they could be for a future cruiser from the company, and that would make sense. While brand offers a line of sport tourers with the K1600 line, it doesn't have something more classic to take on the likes of the Ducati Diavel. Creating such a weird engine would probably grab early interest from riders.

Season 9 of Comedians in Cars Getting Coffee teases us with BMWs and Volvos

Jerry Seinfeld's successful online show Comedians in Cars Getting Coffee is heading into its ninth season, returning January 5th. It should be no surprise that the list of actors and comedians is impressive, with Kristen Wiig, Christoph Waltz, and more making appearances. Seinfeld has lined up an equally impressive list of cars for the new season. Porsche, BMW, and Volvo all have beautiful machines lined up to shuttle Seinfeld and his guest to different coffee shops. As always, it's a mix of light humor packed into a relatively short and, most importantly, free video. Catch up on the previous eight seasons now on Crackle. Related Video: News Source: YouTubeImage Credit: YouTube Celebrities Humor Acura BMW Cadillac Porsche Volvo Convertible Coupe Luxury Performance Classics Videos Sedan trailer jerry seinfeld comedians in cars getting coffee seinfeld