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BMW prices M2 at $52,695, X4 M40i at $58,795

BMW announced pricing for both the M2 and X4 M40i during the 2016 Detroit Auto Show. The M2 will be the slightly more attainable of the two, priced at $52,695 (including the $995 destination charge). That's about the price of a base Porsche Cayman, and represents a $7,550 premium over the price of the next-step-down M235i ($45,145 delivered). For that much scratch, you get a 2 Series coupe amped up with a 3.0-liter turbo six good for 365 horsepower and 343 pound-feet of torque. With all that muscle on tap, the M2 will rocket to 60 in 4.2 seconds (in M DCT form) and tops out at a typically German electronically-limited top speed of 155 miles per hour. Deliveries start in April. If you need more than two doors (but not much more head room), BMW also rolled out the new X4 M40i at the Detroit Auto Show, and with delivery set to commence next month, it has now released pricing for that as well. The high-performance slant-back will command $58,795 (delivered) – or $8,100 more than the X4 xDrive35i. (That places it price-wise in between the base Macan S and GTS.) It packs a 355 hp turbocharged inline-six channeled to all four wheels, and is capable of reaching 60 mph in 4.7 seconds. THE 2016 NORTH AMERICAN INTERNATIONAL AUTO SHOW IN DETROIT: - BMW to announce pricing of the all-new 2016 BMW M2. - BMW to announce pricing of the all-new 2016 BMW X4 M40i. Woodcliff Lake, N.J.: January 11, 2016 10:30 am EST /7:30 am PDT ... Today, the all-new BMW M2 and all-new BMW X4 M40i made their world debut at the 2016 North American International Auto Show in Detroit. The 2016 BMW M2. Making its highly anticipated world debut, the first ever BMW M2 features the renowned BMW M performance complimented by a sleek interior and exterior design. The new entry model of the BMW M GmbH is perfectly aligned with M tradition ensuring unbeatable driving dynamics on the roads and the track, embodying the true DNA of BMW M vehicles. A newly developed M TwinPower Turbo technology 3-liter, 6-cylinder engine produces 365 bHP and 343 lb-ft of torque between 1,400 and 5,560 with an overboost function raising this figure to 369 lb-ft between 1,450 and 4,750 catapulting the high performance vehicle from 0-60 mph in 4.2 seconds ( M DCT) with a top speed of 155 mph. Inspired by its motorsport roots, the BMW M2 sets the pace in its segment when it comes to agility, driving feeling, directional stability, steering precision and controllability at the limit, without any compromise in everyday use.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

BMW seeks partners for electric Mini, could make it an all-EV brand

LOS ANGELES — Germany's BMW is talking with other automakers "around the world" to try to find partners to lower the cost of electrifying its future Mini small cars, management board member Peter Schwarzenbauer told Reuters. "We are talking to many OEMs (manufacturers) around the world, not only in China, (about) how to electrify smaller cars," Schwarzenbauer said. "There's no final conclusion on it." Chinese automaker Great Wall Motor said last month it was discussing a possible venture to build Mini vehicles in China. BMW currently does not build Mini vehicles outside Europe. Schwarzenbauer declined to discuss the Great Wall situation, saying "this was speculation." However, he said building smaller electric cars was challenging, not only because of the financial costs, but also the engineering problem of fitting batteries with sufficient range into a smaller vehicle package. BMW has worked with rivals before to share the costs of clean vehicle technology. The automaker has a partnership with Toyota to develop fuel cell vehicles. BMW has said it plans to launch a new, electric Mini model in 2019. Eventually, Mini could become an entirely electric brand aimed at urban consumers, Schwarzenbauer said. Mini sales in the United States have fallen 10 percent through the first 10 months of this year, as demand for many smaller cars has waned in favor of sport-utility vehicles and trucks. "It's really only in the U.S. where we are facing this with Mini," Schwarzenbauer said. BMW will not try to reverse that trend by adding larger SUVs to the Mini lineup, Schwarzenbauer said. Instead, he said, "the way for Mini in the U.S. is ... building the Mini brand in the direction of the electric urban mobility company." On a separate issue, Schwarzenbauer said BMW intended to offer a self-driving car planned to debut in 2021 at a price that could be below $100,000. The iNEXT model, which BMW previewed earlier this year, will be offered to individuals, ride services fleets and put into service in BMW fleets, Schwarzenbauer said. "By 2021, you will have a lot of people who want to own this car," he said. "It will be a normal price. We are thinking of scaling this. To bring a $150,000 electric car is nice, but it will not really scale." When it launches, the iNEXT may not be offered with complete, so-called Level 5, autonomy because the regulatory and legal frameworks for such a vehicle likely won't be in place, Schwarzenbauer said.