1 Series M Cpe! 19k Mi! 1 Of 983 Prempckg Hksnd Htdsts 1ownr Blk/blk on 2040-cars

Auto blog

Recharge Wrap Up: VW's Last Mile Surfer, Apple's BMW i3

Volkswagen has unveiled its Last Mile Surfer. This little electric scooter – it folds up small enough to fit in the trunk and weighs just 24 pounds – will go on sale next year for around 1,000 euros ($1,100 US), according to VW chairman Martin Winterkorn, as reported by Autocar. Of course, we're wondering why you'd need to pay that much money to avoid walking a mile, but maybe we just haven't walked that far in an interested buyer's shoes. See more at Autocar. Did Apple want to use the BMW i3 as the basis for its own electric car? That's the word from the German magazine Manager, which says that Apple and BMW were talking about using the i3 shell for the plug-in iCar (or whatever) started last fall but are no longer actively taking place, but the two organizations have not totally closed off communication. Read more at Manager or at Green Car Reports. BMW is continuing its efforts to connect your car to your phone in interesting ways with the new EnLighten app. The idea here is to let your phone act as a bridge between alerts about traffic signals and the car, so that notifications can be displayed in the dash instead of on your phone. That should keep more eyes on the road and let drivers minimize those races to the next red light, which will save fuel. At least, it will do so in cities that broadcast that sort of signal information. Read more in the press release below. Traffic City Info Makes Driving in Cities Easier than Ever Woodcliff Lake, N.J. – July 27, 2015... The BMW Group announced today that it is the first manufacturer to bring the EnLighten App, by Connected Signals, into the car. Drivers of BMW Vehicles with iOS Devices will be able to see traffic signal data on the vehicle's display in real time. The EnLighten app makes driving in cities easier by helping the driver anticipate traffic signal changes, which can increase safety and help save fuel by avoiding unnecessary acceleration. The EnLighten app shows the current status of the traffic light in front of the car in real time as well as a countdown to when the signal will change. Based on the current vehicle position, as well as its speed, the EnLighten app offers a recommendation about whether or not to stop for the traffic light or proceed through. An audio alert notifies the driver about a pending change in the signal they are approaching.

BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.