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Audi to keep hiring workers despite VW diesel scandal

Even while Volkswagen contemplates delaying or canceling projects to pay for costs related to the massive diesel emissions scandal, its stablemate Audi is hiring, according to Reuters. Audi certainly isn't immune to the diesel scandal, with around 2.1 million affected vehicles worldwide including 13,000-14,000 in the US, but the scandal so far isn't affecting staffing levels. "We are sticking with plans for strategic growth and are continuing to hire new employees as planned," Audi board member for human resources Thomas Sigi said in a German newspaper, according to Reuters. Sigi even suggested paying a "respectable" bonus to workers next year. Audi has some big projects on the horizon, too. Among them, the company intends to launch a production version of the E-Tron Quattro Concept in 2018, and for performance fans a new TT RS appears to be on the way. The new A4 should be a big contributor to global volume when its worldwide rollout is complete. Rather than allowing the diesel scandal to hurt all of its divisions, the VW Group instead wants to concentrate the fallout (and costs) on the VW brand, according to Reuters. Those expenses could be huge. Volkswagen is budgeting around $7.3 billion just to repair the 11 million emissions-cheating vehicles. Worldwide, maximum estimates put the whole mess at $87 billion. Related Video:

2017 Audi Q7 starts at $55,750

The second-generation Audi Q7 debuted last winter, and we already drove it in the spring in Europe. Audi, however, kept US pricing for this lighter, more stylish luxury SUV a secret – until now. The 2017 Q7 starts at $55,750 (including the $950-destination charge), and that's over $6,500 more than the $49,225-base cost for the last-gen 2015 model (there was no 2016 version in the US). Buyers get some big updates when they pay the extra cash for the 2017 model. The switch to the MLB platform helps cut 475 pounds, and aluminum suspension components reduce unsprung mass. Audi's Pre Sense City safety system comes standard and can automatically begin braking the seven-passenger SUV if a crash seems imminent below 52 miles per hour. Three-zone automatic climate control and a panoramic sunroof are also on the normal features list. The options include high-tech upgrades like the company's virtual cockpit system, a color head-up display, and a 23-speaker Bang & Olufsen stereo. Audi's 3.0 TFSI V6 with 333 horsepower and 325 pound-feet of torque and an eight-speed automatic is the only available powertrain combo for the Q7 in the US. Audi originally planned to offer the 3.0-liter TDI V6, but emissions problems nixed that. The second-gen Q7 is available in three trim levels here: Premium, Premium Plus for $59,750, and Prestige for $65,250. Company spokesperson Amelia Fine-Morrison tells Autoblog the first 2017s will arrive at dealers in January. Audi of America announces pricing for the new dynamic and technological benchmark in the luxury SUV segment – the all-new 2017 Audi Q7 November 11, 2015 | HERNDON, Virginia New portfolio of available driver assistance systems includes adaptive cruise control with traffic jam assist to help take the stress out of stop and go traffic Sport sedan-like driving experience and space for up to seven passengers, latest technology and exceptional design are just some of the highlights of the all-new Audi Q7, on sale at the beginning of 2016 SUV boasts innovative suite of technologies and connectivity features, including Audi virtual cockpit, Q7 specific app for Android and Apple integration as well as Apple CarPlay and Android Auto smartphone integration With striking design and lightweight construction, the all-new 2017 Audi Q7 sets a new standard in the luxury SUV segment. The second generation of the seven-passenger SUV also adds benchmark connectivity, infotainment systems and driver assistance technologies.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.