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Audi spending an additional $2.5 billion on expansion through 2019

Every year, it seems the Volkswagen Group announces a new and larger spend to push growth and profit, with Audi a regular recipient of the moolah. That's reasonable, seeing as hauls in 40 percent of Group operating profits. In December last year Audi said it would spend an additional 100 million euros ($122M US) per year through 2018 to develop new models and expand production, targeting 60 models by 2020 and luxury sales leadership. This month Audi said it will boost that by another two billion euros ($2.5B US) over the next five years, for a total outlay of 24 billion euros from 2014 to 2019. Something like 70 percent of those billions will be spent on new models, technology like "connectivity and lightweight construction," and factory expansion at its plants in Ingolstadt and Neckarsulm. Most of the ten models that will plump the lineup to 60 cars will mainly be aimed at the C and D segments, as well as crossovers, the brand's burgeoning portfolio of PHEV models, and all-electric cars that will begin staking ground in the segment. The big spend comes at the same time as Audi is working hard to reduce costs by $2.5 billion to maintain profitability, part of a larger push by VW to cut costs by $6.1 billion by 2017. More than a billion euros will go to new factories in Mexico and Brazil. Work begins on the Mexico plant next year, and when it comes on-line in 2016, Audi's Q5 successor will roll out of its warehouse doors; Audi has already announced it will hire 850 more workers next year in Mexico. When that's done, Mexico's production of German luxury cars will only trail that of Germany, China and the US. The company's Brazil plant will produce the A3 and S3 starting next year, and the brand figures luxury car buying there will triple by 2017. News Source: Reuters Earnings/Financials Plants/Manufacturing Audi Volkswagen Luxury Mexico Brazil ulrich hackenberg

24 Hours of Le Mans live update part one

We tasked surfing journalist Rory Parker to watch this year's live stream of the 2016 24 Hours of Le Mans. What follows is an experiment to experience the world's greatest endurance race from the perspective of a motorsports novice with a profanity-laden stream-of-consciousness writing style. Parker lives in Hawaii and spends far more time spearfishing than behind the wheel of a car. Jump ahead to Part Two here, and Part Three here. Big Money and billionaire hobbyists and rockets on wheels. Jets belching French color smoke overhead. Balance of power fuckery. Plenty of water on the ground this morning. Absurdly expensive motorcars lined up in the pissing rain. Fast twitch lunatics behind the wheel. Chomping at the bit. Let's go let's go let's go! Race hasn't even started, Ford #67 maybe dealing with clutch issues. Karma? That beautiful bastard Brad Pitt's out on the track, waving the tricolor flag. It's a standing start in "Noah's Ark" weather and the 2016 24 hours of Le Mans is go! First lap takes place behind the safety car, finished in a record setting 8 minutes 27 seconds. Wrong kind of record maybe, but this is the first time I've set my mind to watching the whole damn race. Feel like I'm part of history. 3:00 AM on Kauai, a little too early for life. Sucking down coffee like a maniac. Don't fall back asleep. Got my hands on four hours of rest, how much more can I need? Better be enough for the next twenty four hours. Gonna get kinda punchy toward the end. Jason Statham on the scene. Four feet of solid muscle, non-existent hairline. Lovely wife peanut gallery sitting next to me calls him the "best race car drive in the world." Not sure if she's serious. Toss up, could go either way. Statham's a funny guy. Heir to the Bruce Willis comedy action crown. Really good in the movie where the fat comedy lady plays a spy. Ford's on the road. Problems with gearbox pressure, apparently. Nearing a half hour in and the safety car is still on the track. Hellish amounts of water on the ground, in the air. Visibility is garbage. Getting better. Twitter wags, "Not with a bang but a whimper." Just building suspense. Mother Nature felt like killing some people today, race officials need to dial back the drivers until it dries a tad. Normal inclination would've seen 'em flying, guaranteed early lap wrecks. Sad news for that bloodthirsty part of my lizard brain I try and keep suppressed. Good news for humanity. #12 in the pit for a bit.

Audi is working on a suspension that gets power from bumpy roads

Regenerative brakes aren't new. They're on virtually every hybrid and EV, and they're even starting to pop up on traditional gas-powered cars, like with the i-ELOOP-equipped Mazda6. But even with these systems, cars can get more efficient, and Audi thinks it found yet another source of wasted energy. The source? The suspension. The idea is to turn the kinetic energy that goes into the dampers into usable energy instead of as waste heat. Audi isn't the first auto company to come up with regenerative suspension – nearly three years ago, ZF introduced its GenShock technology, which used a valve attached to traditional, oil-filled hydraulic shocks to recapture kinetic energy from movement caused by bumps in the road. Audi's prototype technology, which it calls eROT, replaces traditional dampers with horizontally oriented electromechanical rotary dampers. eROT is apparently short for electromechanical rotary damper. Neat. In testing, eROT recovered an average of 100 to 150 watts on a typical German road, three watts from a fresh piece of pavement, and 613 watts on a rough stretch of tarmac (wattage is calculated as power over time, so this is actually the rate at which the system harvests energy). The dampers channel that energy to a tiny, 0.5-kWh, 48-volt battery. The prototype is claimed to cut CO2 emissions by three grams per kilometer (4.8 grams per mile), while the company believes a future production version could save up to 0.7 liters of fuel per 100 kilometers of driving. Converting the savings to American miles per gallon isn't easy, so we'll use a practical example. In the US, the Q7's supercharged 3.0-liter V6 returns a combined rating of 21 miles per gallon, which works out to 11.2 liters per 100 kilometers. Apply eROT's 0.7L/100km savings, and the Q7's economy would improve to 10.5L/100km, or 22.4 mpg, a 1.4-mpg improvement. That's not huge, but because math, 0.7L/100km is more dramatic on a more fuel efficient vehicle – taking an A3's 27-mpg combined rating and adding eROT would drive efficiency up 2.4 mpg, for example. There are a few other big benefits beyond fuel and emissions savings – Audi claims eROT provides a more comfortable ride than traditional active suspensions, because engineers can tune the compression and rebound strokes independently of each other. Beyond that, the horizontally oriented rear suspension geometry means more cargo space, since the dampers don't poke up into the cabin like they normally do.