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Audi releases quartet of A3 commercials, likely headed for Super Bowl

With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up.
A3forums found four ads for the new A3, all of which are currently unlisted on YouTube, that play on the idea of young drivers saving themselves for the right luxury car. The spots are amusing, although we'll admit that we've seen better from Audi. Each spot plays like a clip from a documentary, with owners of cars from BMW, Mercedes-Benz and Lexus talking about their regrets when it came to buying a luxury car, rather than waiting for the A3.
We've got all four videos below, so take a look now, as we're betting they'll be pulled before too long.

Audi reveals even more efficient 2015 R18 E-Tron Quattro

We've seen two of this year's LMP1 manufacturer challengers – Porsche's updated 919 Hybrid and Nissan's GT-R LM Nismo. Audi has finished cooking up the successor to its Le Mans champion and unveiled the fifth-generation R18 E-Tron Quattro, even better than before. The bodywork monocoque is carried over, but the body around it has been reshaped to improve airflow from front to rear with a new hood, front fenders and wheel arches, and radiator configuration. The engine cover behind the cockpit is shrunk more closely around the engine, and there are new headlights. The hybrid system can expend double the energy per lap this year, putting Audi in the four-megajoule class under the energy-use regulations. That extra energy will come from 17-percent more capacity built into the flywheel storage system and an electric motor good for 272 horsepower. The revisions haven't increased the weight of the car, pegged to the minimum allowed at 870 kilograms. They have, however, forced changes to the TDI engine, which has to use 2.5-percent less fuel per lap to offset the increased hybrid output. The 558-hp V6 has been optimized such that it "managed to more than compensate for the loss" of fuel allowed, and Audi expects "significantly" lower lap times this year and less fuel used. We're still waiting to see what Toyota has done to its World Endurance Championship-winning racer, but we're already looking forward to this year's Le Mans. It's going to be cracking. You'll find a press release below the videos with more info on the Audi. Related Video: New Audi R18 e-tron quattro even more efficient - Aerodynamics, hybrid drive and many other details improved - Efficient TDI engine consumes even less fuel than before - Technologies from Le Mans winning cars now in production at Audi Ingolstadt, March 21, 2015 – Audi is starting the 2015 season with a thoroughly revised R18 e-tron quattro. In the FIA World Endurance Championship (WEC) and in the Le Mans 24 Hours as the season's pinnacle event, Audi is going to compete with a hybrid sports car in the 4-megajoule class. A twofold quantity of hybrid energy, fundamentally revised aerodynamics, the next step in lightweight design and a lot of detailed work characterize the fifth generation of the Audi R18. "The possibilities of the revolutionary regulations that have been in effect for LMP sports cars since 2014 are far from having been fully used.

The 2017 Audi R8 Spyder starts at $176,350

Audi just revealed pricing info for the R8 Spyder, which will start at $176,350, about a year after revealing pricing information for the coupe ( which starts at $164,150 in base form; the Plus starts at $191,150). In case you haven't had your coffee yet, like-equipped base cars will span a $12,000 gulf. But the 2017 R8 Spyder costs about the same as the outgoing R8 Spyder V10 equipped with an automatic (which was at the time a very expensive option), so consider that minimal price inflation. The more interesting comparison is with its platform-mate, the Lamborghini Huracan. A drop-top version of the Italian supercar starts at $267,545 in similar AWD trim with a 5.2-liter V10. Now, it is true that the Huracan Spyder makes 602 horsepower, a 62 horsepower advantage over the standard R8 Spyder with the same engine (540 hp if you are bad at math). The Lambo also a tenth faster to 60 mph than the R8 Spyder, at 3.4 seconds. (The '17 R8 Spyder is itself a tenth quicker than its predecessor, so there's that.) But, the R8 V10 Plus makes 610 hp. We're waiting to hear back form Audi on pricing for that Spyder model. In the coupe, it's a $27,000 increase over the base R8 V10. That logic would peg an R8 Spyder V10 Plus at around $203,000, or $64k less than the Huracan. In either case, you're paying a lot for Lamborghini's unique styling and tuning, although it's hard to put a price on the specialness of driving a Lamborghini. The Huracan Spyder never for a moment lets you forget you're in something fast and Italian. That being said, both are legitimate supercars. The R8 Spyder was developed alongside its Italian cousin, and features an appropriately large amount of aluminum and carbon fiber materials in its construction. Of course, like its coupe counterpart, there's no manual available for the new R8 Spyder. That died with the previous generation. The good news, for fans of open-air driving, is that the roof mechanism only adds 97 lbs to the weight of the car, and Audi kept the electrohydraulics that actuate it as low as possible. If it's anything like the Coupe to drive, and you can be sure since it's an Audi there won't be much trade-off for the open roof, it'll have a dual personality that will accommodate both daily driving and occasional track use. Sounds like a deal, huh? Related Video: Audi Convertible Luxury Performance Supercars r8 spyder r8 huracan