Audi Tt Loaded (stage 2 Chip) on 2040-cars

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Audi goes out of this world to sell R8 at the Super Bowl

Audi lets the new R8 V10 Plus blast off in the German brand's space-themed Super Bowl ad titled The Commander. The touching commercial puts a forlorn, retired astronaut behind the supercar's wheel, and he gets to relive the experience of leaving the bonds of Earth. Plus, David Bowie's Starman is the perfect choice for the score. Audi's ad makes the clever decision to link the supercar's rapid acceleration to a rocket launch in in viewers' minds. The spot also resonates emotionally because the retired astronaut only experiences the R8's performance because his son is worried about him. While not as humorous, we think the new spot does a better job of selling the R8's capabilities than the company's famous The Godfather Super Bowl commercial. The 60-second version of The Commander (above) will air during the game's first quarter. You can watch a 90-second cut below to enjoy a little more of the R8 and Bowie. SHOOTING FOR THE MOON, AUDI DEBUTS BIG GAME SPOT CALLED THE COMMANDER 60-second spot to air in first quarter of the big game Feb. 7 "The Commander" to feature the next-generation Audi R8, arriving in U.S. showrooms in Spring 2016 2016 marks return and eighth year for the brand as a big-game advertiser February 03, 2016 - HERNDON, Virginia -- Audi of America returns to the biggest night in football with a 60-second commercial titled "The Commander." A 90-second extended version of the spot is now live on the Audi YouTube channel. Featuring the all-new Audi R8 V10 plus, "The Commander" will air on Sunday, Feb. 7 during the first quarter of the Big Game. San Francisco-based Venables Bell & Partners created the commercial. "The Commander" tells the story of a retired astronaut who rediscovers his lust for life. Viewers watch as the man, surrounded by memories of the golden age of space exploration, sits solemnly, deep in reflection. When his son hands over the keys to a new Audi R8 V10 plus, he gets behind the wheel and relives the thrill of a rocket-like ride under the stars. Viewers watch as newfound life stirs within the Commander. Audi reminds us that amazing things happen when we shoot for the moon. The 2017 R8 is the fastest and most powerful Audi of all time. In its second generation, the all-new Audi R8 V10 plus has a top speed of 205 mph with a 3.2-second 0-60 mph time for "rocket-like" performance.

Audi execs mulling turbocharged, entry-level R8

The just-launched, second-generation Audi R8 is apparently a pretty fantastic example of Vorsprung durch Technik. While it's sublime to drive, Audi might already be missing some potential sales due to the lack of an true entry-level version in the supercar's lineup. Lending further credence to an earlier rumor about just such a model, company execs are saying to expect an entry-level, turbocharged R8 to launch in the coming years. "It is inevitable that we will go to a turbocharged motor for it at some point," Audi technical development board member Dr. Ulrich Hackenberg said to Motoring. "It would be in this model cycle, to give us a fuller range." The executive certainly isn't mincing words about forced induction, but the V10's position in the lineup is also secure. "It doesn't mean we are not going to do a turbo, but naturally aspirated is here to stay as well," he said. If Dr. Hackenberg's direct assertion isn't enough, Quattro GmbH chief Heinz Peter Hollerweger further clarified to Motoring that the turbocharged engine would slot into the bottom of the R8's range. An unnamed "senior sales and marketing source" within the Audi also said that the company's turbo five-cylinder was among the currently favored choices for the application. The first rumors about the R8 getting a forced induction version arose just a few months ago. At the time, Audi's electrically turbocharged, 2.5-liter inline five-cylinder was considered an option. The model would solve a problem in markets, like China, that severely tax big displacement engines. Customers might not even need to worry about giving up too much performance either. In the Audi TT Clubsport Turbo concept, the powerplant has a total output of 600 horsepower and 479 pound-feet of torque. While 10 fewer ponies than the latest R8 V10 Plus, it would bring 66 lb-ft more twist to the supercar.

What the Volkswagen I.D. concept tells us about the post-TDI future

If you've been paying attention, 2016 hasn't been a great year for Volkswagen. The TDI scandal removed VW's last crutch between our internal combustion present and the electric future, and so the company found itself scrambling to shift resources to show what's next right now. It's naive to assume that this is truly the sort of fairytale comeback story that VW's spin doctors would have us all believe, but it's notable that instead of flinching or pointing fingers, the engineers got to work. What they've produced is the I.D. concept, the third wave in VW's volume car history after the Beetle and Golf. The transaxle Golf was more than simply an updated Beetle, and likewise the I.D. is more than an electrified Golf. VW says the I.D. won't replace the Golf, but they said the same thing about that car replacing the Beetle. It's only a matter of time. VW says the I.D. won't replace the Golf, but they said the same thing about that car replacing the Beetle. It's only a matter of time. The I.D. approach is refreshingly simple: no carbon fiber chassis, no exotic battery chemistry, no outrageous concept car styling. The MEB chassis (the German acronym for modular electric platform) is made out of a traditional mix of high-strength steel grades to save costs and utilize existing factories. The battery is integral, not swappable, to reduce complexity and increase structural rigidity. It's also uses lithium-ion chemistry because of a proven track record and an existing (albeit deficient) supply chain. Contrast that with the e-Golf, which shares its chassis with the conventional internal-combustion cars. Fitting the battery and its ancillary systems became complicated and expensive. The skateboard installation in the I.D. will allow the pack to be optimized for the space available, reducing costs. As we've already reported, MEB will be shared across all VW Group brands to achieve an economy of scale, and the modular platform can be stretched to the size of roughly a Passat and down to a car slightly smaller than the I.D. It can be given all-wheel drive, although VW's e-mobility chief Christian Senger is quick to point out that the standard rear-drive configuration provides plenty of traction because of optimal weight distribution achieved with battery in the middle of the chassis. It makes all-wheel drive more of a bonus rather than a necessity in bad weather.