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Audi R18 E-tron gets new livery, mixes it up in city traffic [w/video]

The 24 Hours of Le Mans is still months away, but Audi Sport apparently can't wait to get started. It has just debuted the new livery for its 2014 R18 E-tron Quattro with a public drive through the streets of the town of Le Mans, while simultaneously announcing that it has a new, larger engine.
Factory driver Tom Kristensen piloted the prototype about six miles from the cathedral in the city center to the famous race track and completed a lap of a shortened version of the course. The car wears a new color scheme, which is similar to what it has raced with in the past, employing a combination of white, silver and red, plus a touch of black. Portions of the car are also reflective to show up better at night. The last time we saw the R18, it was displayed in a black and red livery. The team has also revealed that the 2014 will be powered by a new 4.0-liter diesel V6, an increase of about 300 cubic-centimeters from last season.
Audi Sport said that the stunt was inspired by the classic days of the race when drivers used to arrive to the city in the same cars they were going to race. Even back then, it's doubtful they arrived several months early, though. The 2014 R18 will make its competition debut on April 20 at the Six Hours of Silverstone. Scroll down to watch a video of it making the drive through town and read the full press release.

Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Editors' Picks September 2021 | Genesis GV70, Grand Cherokee L and more

This month of Editors' Picks saw us award the honor to a few top-notch crossovers and SUVs, plus one luxury sportback. Manufacturers keep rolling out excellent new crossovers, and the Genesis GV70 and Jeep Grand Cherokee L are great examples. Plus, living the good life with our long-term Hyundai Palisade has been evidence enough that it's worthy of an editors' pick. Read on below for the full breakdown and see what made the cut for September. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in August that earned an EditorsÂ’ Pick. 2022 Genesis GV70 2022 Genesis GV70 at Mt St Helens View 37 Photos Quick take: Genesis' first shot at a compact luxury crossover is a strong one that moves the segment forward and makes for an excellent alternative to one of the many other established options. Score: 8 What it competes with: BMW X3, Mercedes-Benz GLC-Class, Audi Q5, Lexus NX, Acura RDX, Volvo XC60, Lincoln Corsair, Infiniti QX50, Porsche Macan Pros: Gorgeous looks inside and out, forward-looking tech, good ride and handling balance Cons: Nothing budget about it, no true performance option From the editors Editor-in-Chief Greg Migliore — "Blending style and power, the GV70 shows Genesis is serious about delivering a strong execution in a critical segment. Props to Genesis for its risk-taking design, which has remade its lineup with confidence. The GV70 is just the latest in a series of wins for Genesis." In-depth analysis: 2022 Genesis GV70 First Drive Review | The real deal   2021 Jeep Grand Cherokee L 2021 Jeep Grand Cherokee L View 35 Photos Quick take: The 2022 Grand Cherokee L is inarguably immense, swank, and much better on-road than the previous SUV. It even keeps up the Jeep tradition of being great off-road while still carrying tons of passengers and gear.