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Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Audi wants to keep you healthy while behind the wheel

Health tracking is all the rage. You can get smart watches and smart wristbands and all sorts of silly tech to give you intricate metrics about your wellbeing. Hell, my bathroom scale is connected and will automagically sync my latest weight, body fat, and heart rate readings to an app on my smartphone. Bathroom scales and wearables aside, Audi is hoping to bring this fitness-tracking tech to four wheels with its new Fit Driver system. No surprise, the new program was announced at the technophile's paradise that is the Consumer Electronics Show. Paired with a wearable, like an Apple Watch or FitBit, that would monitor heart rate and skin temperature, the car's sensors can track a driver's breathing and driving style. This data can be analyzed alongside weather and traffic information, effectively allowing the car to determine how stressed or tired a driver is. Systems within the vehicle would then be tweaked to "relax, vitalize, or even protect the driver." This can take the form of an automatic massage and adjustments to the cabin temperature, ambient lighting, and infotainment. So when you're about to go full road rage because there's a Camry doing ten under in the left lane, Sirius could flip on the easy listening of Watercolors to calm you down. Naturally, this technology is still in the early stages, and there's no word about when it could actually arrive in production vehicles. But as driverless systems evolve, Audi is aiming to develop such an advanced health suite that an autonomous vehicle could detect a medical emergency, pull over safely, and call for assistance. Here's to the future, folks. Check out the official release below. Audi Fit Driver Audi envisions a future in which drivers leave their cars more relaxed than when they entered them. The car, as a personal yet simultaneously connected space, is ideal for health and fitness monitoring. Under the motto "my Audi cares for me", Audi Fit Driver will become a supportive driving companio. The Audi Fit Driver project focuses on the well-being and health of the driver. A wearable (fitness wristband or smartwatch) monitors important vital parameters such as heart rate and skin temperature. Vehicle sensors supplement this data with information on driving style, breathing rate and relevant environmental data such as weather or traffic conditions. The current state of the driver, such as elevated stress or fatigue, is deduced from the collected data.

Audi A3 E-Tron plug-in hybrid set to whiz into Geneva

The Audi A3 E-tron, which we drove in prototype form last year, is headed to the 2013 Geneva Motor Show next month. The plug-in hybrid will feature a total of 204 horsepower and 258 pound-feet of torque from the combination of a turbocharged 1.4-liter engine and a 75-kW electric motor. That motor itself is positioned between the internal combustion engine and the machine's six-speed dual-clutch transmission. The setup is good enough to scoot the A3 E-tron to 62 miles per hour in 7.6 seconds and crank out a top speed of 138 mph. Perhaps more impressively, the hatch can whir its way to 80 mph on all-electric power with an EV range of 31 miles.
Audi claims the A3 E-tron gives the world a "realistic glimpse into the future of mobility," so it's a bit unclear if the model will see production. We're encouraged by the specificity of Audi's press release (which is full of stats) and the fact that they don't label this vehicle a concept. You can check out the full press release below and judge for yourself.