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New Audi design chief Massimo Frascella shaped cars for Jaguar Land Rover

At the Audi brand, style and design have long been a high priority; think the super sleek and sexy A7 sedan, the Bauhaus-inspired TT coupe, the single-frame grille that instantly identified the marque with its down-the-road graphics. So when the Bavarians install a new head of design, that’s also worth a look. Massimo Frascella is that person, a 52-year-old Italian designer who this summer will succeed Marc Lichte. Lichte ran Audi design since 2014 and will take up a new role within the Volkswagen Group. Frascella, a student at the Istituto d`Arte Applicata & Design in Turin, ignited his career at Stile Bertone, and his resume after that evolves impressively. He subsequently held positions at Ford Motor Company and Kia, and since 2011, Frascella has held senior positions at Jaguar Land Rover. He was responsible for the creation of several models: Discovery Vision Concept (2014), Discovery Sport (2014), Discovery (2016), Velar (2017), Evoque (2019) and Defender. In 2019 he became creative director of Land Rover and in 2020 design director. He was also instrumental in the development of the range of new electric Jaguars that are in the works. “Joining Audi is a very special moment for me,” Frascella said. “I am deeply honored to assume the role of chief creative officer and to guide such a talented team in shaping the future of the brand to new heights of innovation and distinction. I believe in the emotional power of design to inspire, connect, and drive change, and I am here to nurture and promote creativity as the beating heart of our brand.” Looking back a couple of decades, it was one of FrascellaÂ’s predecessors who helped to cement AudiÂ’s reputation in automobile design: Walter de Silva. De Silva was appointed head of Audi design in 2002. From 2007 to 2015, he supervised the design strategy for the entire Volkswagen group, including the TT, the Scirocco, the Passat and the Golf. Not a bad list of achievements, but in a interview several years ago, de Silva said that he considered the 2007 Audi A5 coupe the pinnacle of his automotive design art, citing its “sex appeal, the shape of the lights, the architecture.” Design/Style Audi Jaguar Land Rover Volkswagen Automotive History

Audi's electric E-Tron Quattro spied for first time in testing

Last October, Audi's chairman said the company would be launching its first mainstream full electric car: the E-Tron Quattro crossover. The car was first shown in 2015 as a concept, and now we got our first glimpse of a production version in testing, thanks to one of our spy photographers. From the looks of it, it won't stray far from the concept. Up front, the E-Tron has the same square-jawed hexagonal grille as the concept, and it's flanked by headlights similar to those of the new A8. It does differ from the concept a bit in the pattern of the grille. Instead of the odd horizontal slats, it has large vertical bars that were first shown on the Audi Q8 concept. The grille in the lower bumper is also a little larger and more simplified than the concept, and the hood vents have disappeared. The side profile continues to draw from the E-Tron concept. It looks more like a lifted wagon than a traditional, upright crossover. The heavy use of black plastic cladding and wheel arches also is nearly identical to the concept. It should also make the E-Tron look right at home next to the A4 Allroad. At the back, the E-Tron also retains its fairly raked rear window. There has been some simplification. It seems the full-width taillights have disappeared in favor of more conventional separate lamps. The polished aluminum faux skid plate in the rear bumper has also been traded for black plastic. We will probably see the production version of the E-Tron within a year. Audi already confirmed that it would begin production in 2018 at a factory in Brussels, Belgium, and it will launch a new line of EVs for the company. When the concept was shown, Audi said the E-Tron would produce 429 horsepower from three electric motors and have a range of 311 miles. Audi also claimed that with a powerful enough charger, it could recharge fully in 50 minutes. There's a decent chance those numbers won't change too much. The charging capability might not be there, but the power and range would make the E-Tron Quattro a close competitor to the Tesla Model S, which gets under 300 miles of range with the 75 models, and over 300 with the Model S 100s. Related Video: Featured Gallery Audi E-Tron Quattro View 11 Photos Image Credit: CarPix Green Spy Photos Audi Technology Emerging Technologies Crossover SUV Wagon Electric Future Vehicles Luxury audi e-tron Audi e-tron Concept audi e-tron quattro concept

Comparison test: 2019 Acura RDX vs. compact luxury SUV competitors

Truth be told, if we were to compare the all-new 2019 Acura RDX with those compact luxury crossover SUVs it would most likely be cross-shopped against, you'd be looking at a different list. Even Acura admits that Lexus and Infiniti are the most likely bogies, but with the 2019 RDX, Honda's luxury brand is attempting to attract those customers who think as much with their hearts as with their heads. And for the most part, those folks have been buying from German brands: the Audi Q5, BMW X3 and Mercedes-Benz GLC-Class. So, to show how the new RDX compares to them, Acura actually provided examples of each during the recent press drive along with a Volvo XC60. All were determined to have greater emotional appeal than the last RDX, and we would certainly agree. For, as much as the previous-generation RDX made sense on paper, it was really hard to get excited about it. And when you're paying extra for a luxury vehicle, shouldn't you get a little excited? Well, as luck would have it, Consumer Editor Jeremy Korzeniewski and I were on hand in Whistler, British Columbia, for the press launch. We didn't have an abundance of time in each RDX competitor, but in conjunction with our usual comparison chart, our impressions should provide a good first taste of how the new RDX compares. Performance and fuel economy Contributing Editor James Riswick: On paper at least, the RDX is gutsier than its comparably powered European rivals. It also weighs the same or less, which logically should mean it'll be the quickest in a straight line. During my brief drives, though, I'm not sure it really stood taller than the three Germans. It at least matches them for smoothness, which is something that can't be said about the Volvo. Fuel economy is lower than them all when you consider all but the Mercedes come standard with all-wheel drive. It's also worth noting that all the competitors are available with engine upgrades, and unless Acura's forthcoming resurrection of Type S models includes the RDX, it should stay that way. Consumer Editor Jeremy Korzeniewski: Line 'em all up in a drag race, and I have a feeling the Acura would squirt away to victory. A good bit of that, though, would be due to its 10-speed automatic transmission, which offers a huge spread of ratios and fires off extremely quick shifts. In the real world, I'd guess fuel economy will be similar across the board, so I'm willing to call that category a draw.