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Audi SQ7 TDI packs 48V electric compressor, 664 lb-ft

Take a look at the new Audi SQ7 TDI. It's the first time Audi has done an S performance version of its flagship sport-ute, and packs under the hood a 4.0-liter V8 turbo diesel engine mated to an eight-speed automatic and all-wheel drive. It produces a potent 435 horsepower, and an absolutely bonkers 664 pound-feet of torque. The Audi SQ7 TDI produces a massive 664 lb-ft of torque. Impressive as it is, though, that doesn't even tell the full story. That's enough to make us forget it wasn't there in Geneva. It's also more torque than just about anything the Volkswagen Group makes – short of the Bentley Mulsanne Speed and the new Bugatti Chiron. Not even the Lamborghini Aventador SV or Bentley Continental GT Speed can touch that torque figure. Nor can competition like the Porsche Cayenne S Diesel (with its 385 hp and 627 lb-ft) or the BMW X5 M50d (381 hp and 546 lb-ft). It may not surpass the old twelve-cylinder Q7 6.0 TDI (with its 493 hp and 738 lb-ft), but still trounces the VW Touareg V10 TDI (309 hp and 553 lb-ft) – which was strong enough to tow a jet airplane, while the new SQ7 is fast enough to out-drag one (as you can see from the video below). Impressive as it is, though, that headline-grabbing torque figure doesn't tell the full story. To get there, Audi employed two conventional, sequential turbochargers and a third compressor that – in an industry first that's been a long time coming – is powered electrically. The engineers in Ingolstadt installed a beefier 48-volt electric subsystem to power the electric compressor (among other systems) and its latest valvetrain tech for the first time in a diesel. The result, Audi says, is a lack of any perceptible turbo lag – and a 0-62 time quoted at 4.8 seconds, en route to the typical electronically limited top speed of 155 miles per hour. As if that weren't enough, Audi also equipped the SQ7 TDI with an optional suspension package that coordinates the activities of three systems. There's a differential, a four-wheel steering system, and a clever electromechanical roll stabilization system that employs an electric motor (made possible once again by that 48-volt system) and a three-stage planetary gearbox to keep it all level and improve ride quality over rough surfaces. The sum total is an impressive technological tour de force on Audi's part, but one that we may just have to admire from afar.

Mercedes may be working on a new electric car dubbed 'Ecoluxe'

Automobile has a lengthy piece this month on how the four German mass-market luxury manufacturers each plan to go after Tesla with their own electric vehicles. It was written by Georg Kacher, the magazine's European bureau chief, and the English version came a month after he wrote the German-language original for Autobild. Tesla isn't exactly a threat to the Germans, but, according to the report, the Model S is planting the right kinds of seeds in niches that are important to the luxury players. The thinking is that - in addition to needed electric vehicles anyway for stricter US regulations - it's better to start designing the machinery now. The article posited Porsche's attack would rest on the coming Panamera platform, but a big hurdle would be battery placement. Unable to find one large space for a lithium-ion pack, engineers would instead put batteries everywhere they could, for a supposed tally of some "108 battery pouches" throughout the body. A few days after the Automobile piece, however, Porsche publicly said it had no intention of challenging the Model S, because the enthusiastic driving the brand is known for doesn't jive with useful range. In Kacher's retelling, Mercedes' plans are even more ambitious, supposedly taking aim at the Model S and the coming Model X. It would do this with an investment in excess of $2 billion in a program called "Ecoluxe" – Mercedes has no brand division akin to BMW's i and Audi's e-tron. The new brand would create a four-strong family of bespoke electric vehicles: a smaller platform with a wheelbase around 106 inches and a larger one with a wheelbase around 118 inches. In addition, the range would have "provisions for rear-wheel drive, all-wheel drive, and rear-wheel steering." The numbers are impressive: seating for seven in the larger vehicles, both longer than 16 feet, front and rear storage areas, ratings of up to 610 horsepower and production capacity of 80,000 units per year. When would we see such creatures? Perhaps as soon as 2019. We do know that if Tesla can knock the Model X over the outfield fence, automakers are going to have to do something. We don't know what the chances are that Ecoluxe is Mercedes' first move - but such a plan could help explain the weird Mercedes concept spied in October.

Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.