2004 Audi Tt Quattro on 2040-cars

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Audi considering turbo option for longer, wider Hurac?n-based R8

The debut of the Lamborghini Huracán was (and remains) big news in and of itself, but equally as exciting is the imminent arrival of the Audi R8, which the Huracán presages. While the two will share a common architecture, don't expect that new R8 will simply be a cheaper version of the Huracán (like the current one arguably is to the Gallardo).
For one, the next R8 will be larger than the Huracán. According to emerging intelligence, Audi will make its sports car both longer and wider than the Lamborghini version. It'll also share the new Lambo's innovative carbon-fiber structure that will replace both the firewall and central tunnel. But to power it all, Audi will get more creative.
The next R8 will, like the current model and like the Huracán, offer a V10 engine at the top of the range. It will also offer the same 4.2-liter V8 as the outgoing model. But that won't be the end of the matter. Word has it that Audi is also working on a smaller, turbocharged engine to offer in certain markets that mandate smaller-capacity engines.

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

Essentially sporty | 2017 Audi A4 Quattro Quick Spin

Two boxes checked on the options list set our long-term Audi A4 2.0T Quattro Prestige apart, dynamically, from the rest. One is the Sport Package, and namely the sport suspension with its lowered ride height. The other is the 19-inch wheel package, which includes 245/35 summer tires. The A4's sport suspension is taut without being rough. The car feels as though it's gliding over the road, but some of the chop makes its way into the cabin. It mostly isn't bothersome, but you can feel – and especially hear – any larger imperfections you happen to hit with one the tires. Our car's 19-inch wheels, with their low sidewalls, amplified the potholes, too. Largely, though, it's comfortable and supremely smooth if the road's not all torn to heck. The sport suspension does an excellent job of eliminating squat and dive, and side-to-side body roll, which aids comfort. That ride makes for really smooth sailing in your daily driving duties, especially since the rest of the car feels so civil. The transmission works smoothly and seamlessly in the background in automatic mode. We do notice some of the gear changes if only because we're tuned into how impressively smooth and quick they are. On its own, the transmission tends to shift low in the rev range so you don't get a lot of engine noise with normal driving. We know that there's some athleticism hiding under this car's preppy facade when we look down at the speedometer and realize we're going quite a bit faster than it feels. It's so well composed, though, that we'd be perfectly okay with putting our grandmother in the passenger seat without feeling like we were going to freak her out if we were to happen to exceed the posted speed limit. But after dropping Grandma off, it's time to put the car into Dynamic mode (tightening up steering and ramping up the throttle behavior) and switch the gear lever from D to S. Using the paddle shifters on the Our personality and that of the car changed, becoming more aggressive. back of the steering wheel, the A4 transforms into a truly engaging driving machine. It shifts very quickly, and the sound of the engine becomes more noticeable in part because you can rev it higher, but also because you're more tuned into it. Upshifts and downshifts happen in an instant, to help make full use of engine's sweet spots.