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Looking for meaning in Audi killing off its $1m electric supercar

Audi's most ambitious - well, most expensive, anyway – electric vehicle is no more. After building fewer than 100 of them (perhaps a lot fewer), Audi has cancelled the R8 E-Tron. Maybe it was the million-dollar-plus price tag. Maybe it was the " supreme hand-built quality." Maybe it was the fact that a non-electric R8 could be had for $164,150. Whatever the reason, was killing the R8 E-Tron a good idea? The R8 E-Tron would have been a good halo vehicle for the brand Here's the case for this being a shortsighted move. As we all know, the VW Group – and Audi especially – is in the middle of an electrification kick, and the R8 E-Tron would have been a good halo vehicle for the brand. Instead, it can stand as a prime example of waffling on the promise of plug-in vehicles. After all, Audi used to be incredibly proud of the R8 E-Tron, even if it had a tough history. The whole program was an on-again/ off-again kind of thing, but with enough momentum to get the EV some time at the Nurburgring. With both Mercedes and the EQ brand and BMW with its i brand moving strong into EVs, letting the headline be "Audi killed an EV" is not exactly fitting. It's not like Audi was wasting time making a lot of these. The R8 E-Tron went on sale in 2015 to customers who made a special request for it, and apparently only 100 did. But let's stop there. Getting 100 people to plunk down a million dollars or so for a car totals up to be a lot of money. There's no reason for Audi to price the car this high (forerunner vehicle programs almost always lose money for a time, just ask Toyota RE the Prius), but it did. And $100 million (if almost 100 were indeed sold) is nothing to scoff at, is it? It obviously wasn't enough to keep the lines and tooling open for this limited vehicle, and that sort of opens up a bigger question. Does the end (the second end, really) of the R8 E-Tron say something more important about EVs? Are they becoming less exotic high-end fixtures and more everyday transport? In a world full of Bolts and Ioniqs and E-Golfs – so, the world of 2017 and beyond – does a super high-end EV have any meaning? Gas-powered cars have managed to pull this off for decades, with Lamborghinis and Maseratis surviving just fine even with millions of Corollas out there. In a more-developed EV ecosystem, expensive EVs like the R8 should be able to do the same. Just not right now.

Recharge Wrap-up: Audi A4 TDI in US, Local Motors' 3D EV sales

Local Motors plans to begin selling its 3D-printed electric cars in 2016. The Arizona-based startup will begin by selling a neighborhood electric vehicle, called the Reload Redacted, in the first quarter of 2016, with a full-speed version to follow. The design for the car, submitted by Kevin Lo, was chosen by a panel from a pool of entries. The company plans to set up microfactories to build the cars at a fraction of the cost of setting up a traditional automotive manufacturing facility. Now, Local Motors is looking at ways to quicken the 3D-printing process, a task that currently takes days for a single vehicle. Read more at NBC News, or in a blog post from Local Motors. Audi will bring a diesel variant of the A4 to the US for the first time as a 2017 model. The new A4 is slated to go on sale in March of 2016. In addition to the gasoline-powered 2.0-liter TFSI motor, the A4 will be available with a 2.0-liter turbocharged diesel motor, providing 190 horsepower and 236 pound-feet of torque, mated to a seven-speed S Tronic dual-clutch transmission. Audi has not yet release fuel economy figures or pricing. Read more at Hybrid Cars. A company called EV Charging USA has announced its entrance into the marketplace. After a research phase, EV Charging has launched a services division to provide consulting services to the electric vehicle industry, particularly to charging networks looking to expand into new markets. EV Charging says it helps companies evaluate existing charging locations and make decisions about new locations, equipment and installation vendors. With charging industry revenues expected to grow to $2.9 billion by 2030, EV Charging USA sees potential for its services worldwide. Read more in the press release below. EV Charging USA Inc. Enters National & International Sector CHICAGO, July 8, 2015 /PRNewswire/ -- EV Charging (OTCQB: EVUS) today announced its entrance into the EV Charging marketplace. The company after extensive research has elected to launch an EV charging support related services division. The company reviewed a multitude of research and announcements by some of the top automobile producers and researchers in the world, such as BMW, Chevrolet, Tesla, Nissan, Ford and other major automobile manufacturers.

Consumer Reports says infotainment systems 'growing first-year reliability plague'

The Consumer Reports Annual Auto Reliability Survey (right) is out, and the top two spots look much the same as last year's list with Lexus and Toyota in first and second place, respectively. However, there are some major shakeups for 2014, with Acura plunging eight spots from third in 2013 to 11th this year, and Mazda replaces it on the lowest step of the podium. Honda and Audi round out the top five. This year's list includes six Japanese brands in the top 10, two Europeans, one America and one Korean.
Acura isn't the only one taking a tumble, though. Infiniti is the biggest loser this year by dropping 14 spots to 20th place. Other big losses come from Mercedes-Benz with an 11-place fall to 24th, and GMC, which declines 10 positions to 19th.
Perhaps unsurprisingly, it's not traditional mechanical bugs hauling down these automaker's reliability scores. Instead, pesky problems with infotainment systems are taking a series toll on the rankings. According to Consumer Reports, complaints about "in-car electronics" were the most grumbled about element in new cars. Problem areas included things like unresponsive touchscreens, issues pairing phones and multi-use controllers that refused to work right.