2009 Audi on 2040-cars

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Audi reveals virtual reality 'dealership in a briefcase'

Virtual reality still seems like technology that should be lumped in with the flying car and colonizing the moon as the sort of perennially "almost-here" Next Big Thing that never quite arrives. However, devices like gaming's Oculus Rift suggests that it's too soon to write off VR just yet, and Audi apparently agrees. The heart of its new VR Experience is a headset that customers wear that lets them see a virtual car before their eyes. Using the technology, the potential buyer can sit behind the wheel or open up the trunk. A camera tracks their head movements and adjusts the image on the goggles accordingly. To make the whole experience even more immersive, headphones let them hear the sound of the door or listen to the radio. The German automaker claims that the VR Experience technology will be available in "dynamic growth markets" by the end of 2015. The system will essentially offer the entire dealership experience in a device the size of a briefcase, and it'll be possible to view every possible equipment combination and color on all of the brand's models. The immersive hardware sounds amazing, if it's as good as the automaker claims. Among other things, VR will allow buyers to pick out just the right color and trim, even if the dealer doesn't have that specific combo in stock. Read below for Audi's announcement of this sci-fi gadget that the company claims is on the way. Audi VR experience: the dealership in a briefcase Innovative virtual reality headset extends advisory service at Audi dealers Sales chief Luca de Meo: "Further proof of Audi's pioneering role in sphere of digitization" First Audi dealerships to introduce new sales tool by end of 2015 Audi is taking the next big step in integrating digital technologies into automotive retail: The Audi VR experience gives customers the opportunity to configure their preferred car at the dealership through virtual reality headsets and experience it in a unprecedentedly realistic way. The headset showcases the entire model portfolio of the four rings, including all possible equipment combinations. Audi has become the first automotive manufacturer to develop a dedicated retail software solution for virtual reality headsets.

Mercedes may be working on a new electric car dubbed 'Ecoluxe'

Automobile has a lengthy piece this month on how the four German mass-market luxury manufacturers each plan to go after Tesla with their own electric vehicles. It was written by Georg Kacher, the magazine's European bureau chief, and the English version came a month after he wrote the German-language original for Autobild. Tesla isn't exactly a threat to the Germans, but, according to the report, the Model S is planting the right kinds of seeds in niches that are important to the luxury players. The thinking is that - in addition to needed electric vehicles anyway for stricter US regulations - it's better to start designing the machinery now. The article posited Porsche's attack would rest on the coming Panamera platform, but a big hurdle would be battery placement. Unable to find one large space for a lithium-ion pack, engineers would instead put batteries everywhere they could, for a supposed tally of some "108 battery pouches" throughout the body. A few days after the Automobile piece, however, Porsche publicly said it had no intention of challenging the Model S, because the enthusiastic driving the brand is known for doesn't jive with useful range. In Kacher's retelling, Mercedes' plans are even more ambitious, supposedly taking aim at the Model S and the coming Model X. It would do this with an investment in excess of $2 billion in a program called "Ecoluxe" – Mercedes has no brand division akin to BMW's i and Audi's e-tron. The new brand would create a four-strong family of bespoke electric vehicles: a smaller platform with a wheelbase around 106 inches and a larger one with a wheelbase around 118 inches. In addition, the range would have "provisions for rear-wheel drive, all-wheel drive, and rear-wheel steering." The numbers are impressive: seating for seven in the larger vehicles, both longer than 16 feet, front and rear storage areas, ratings of up to 610 horsepower and production capacity of 80,000 units per year. When would we see such creatures? Perhaps as soon as 2019. We do know that if Tesla can knock the Model X over the outfield fence, automakers are going to have to do something. We don't know what the chances are that Ecoluxe is Mercedes' first move - but such a plan could help explain the weird Mercedes concept spied in October.

2015 Audi A3 Cabriolet

When my 758-mile journey on the A3 TDI Challenge came to an end in Boulevard, CA, Audi had a very nice consolation prize waiting for me: the 2015 A3 Cabriolet you see here. And with miles left to drive before reaching my hotel in Coronado (just outside of San Diego), what better way to celebrate my personal victory of achieving nearly 60 miles per gallon in the TDI than to run the rest of the route in couple of turbocharged A3 droptops? After all, the efficiency part of my drive was done, so it was time to have some fun. The A3 Cabriolet comes to market just as the sun sets on another four-seat convertible from the Volkswagen Group stable: the Eos. That car, often criticized as being too expensive, is technically replaced by the Beetle Convertible as far as VW-badged products go. But for those who still prefer something a bit more upmarket, the A3 Cabriolet will fill the void nicely, and with more style and grace than the Eos ever had. Driving Notes The A3 Cabriolet arrives with a choice of engines. On the base end lives a 1.8-liter turbo-four with 170 horsepower, 200 pound-feet of torque and front-wheel drive, or you can pony up for the 2.0T with 220 hp, 258 lb-ft and standard Quattro all-wheel drive. Regardless of engine, the only transmission available in the A3 Cab is Audi's six-speed S-tronic dual-clutch unit. This is a fine cog-swapper, with quick shifts regardless of chosen powertrain, and steering wheel-mounted paddles that offer plenty of fun from behind the wheel. That said, I found it best to just leave the transmission alone, no matter the engine. The paddles are entertaining, sure, but slick the gear selector into Sport and the A3 will instinctively hold gears through turns and always have you right in the heart of the powerband. The 1.8T's 170 hp and 200 lb-ft are more than adequate for duty in the 3,373-pound A3 Cabriolet. I was never bothered by a lack of power, especially with the engine on boil with the transmission in its sport setting. Hitting 60 miles per hour takes 7.4 seconds, en route to an electronically limited top end of 130 miles per hour. If speed is your thing, though, the 2.0T certainly delivers quite a punch. That same 0-60 sprint takes just 5.9 seconds with the more potent powerplant, and you can really feel the stronger rush of power right off the line, even with the quicker A3's 210-pound weight penalty.