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Audi R8: Commander

We're not sure that "Choosing the moon brings out the best in us" is an appropriate tag for an automaker, much less a German automaker. But hey, when it comes to commercials that air during the Super Bowl it's all about playing up greatness, America, and working in Rock and Roll anthems. Audi hits all three here. 205-horsepower supercar? Check. Great moment in our national history? Check. David Bowie's Starman? Check. Add in a dollop of the R8's wicked V10 engine noise and, well, we'll watch this one more than once. And in case you want more R8 and Bowie, click here for the extended version. Marketing/Advertising Audi Super Bowl Commercials 2016 super bowl ad

Audi prices 2014 A8L TDI from $82,500*

During the Los Angeles Auto Show last November, Audi told us that it would be bringing four new diesel-powered models to the United States this year. The first to arrive is the 2014 A8L TDI you see here, and we've now learned that the big oil-sipper will be priced from $82,500, (*excluding $895 for destination).
The whole new range of diesel models will be powered by Audi's 3.0-liter TDI V6, good for 240 horsepower and 406 pound-feet of torque in this application. Of course, Quattro all-wheel drive is standard, and even in the big A8, the diesel grunt will be enough to propel the long-wheelbase flagship to 60 miles per hour in 6.4 seconds (almost a full second slower than the A8 3.0T we reviewed last fall). That said, the A8 TDI should still be a pretty engaging steer, and considering the fact that this thing will reportedly return fuel economy figures of up to 36 miles per gallon on the highway (24 in the city), a slightly slower launch time is well worth it. (The A8 3.0T tops out at 28 mpg highway.)
Elsewhere in the segment, Mercedes-Benz offers a diesel version of its S-Class flagship, retailing for $93,000 and good for fuel economy figures of 21/31 mpg city/highway. By comparison, the A8 TDI seems like a steal, and we'll be interested to see where the forthcoming BMW 7 Series diesel falls into the class of huge oil-burning barges.

2016 Audi A8 L 4.0T Sport bridges the gap to S8

Want to get your hands on an Audi S8, but can't quite make the stretch? You may be interested, then, in the newest addition to the A8 family. Because it just may be the next best thing. As the moniker suggests, the 2016 Audi A8 L 4.0T Sport packs a similar 4.0-liter twin-turbo V8 to the one in the S8 (and the Bentley Continental GT for that matter). But instead of 520 horsepower, it's tuned to produce a somewhat more modest 450. That's also less than the 500 hp offered in the W12 model, but then the V8 engine is a fair bit lighter, and it produces 15 more horses than the previous 4.0T model. Along with the upgraded engine comes a sportier look, with larger air intakes at the front, more sculpted side sills, and 20-inch (or available 21-inch) alloys. It also comes standard with the Executive and Luxury packages, complimented by diamond-quilt stitching, and a headliner upholstered in Alcantara with a panoramic sunroof. Of course, it's also priced a fair bit lower than the aforementioned more powerful versions: $90,500 (plus $925 destination) is a relative bargain compared to the $114,900 commanded by the S8 and $137,900 for the A8 L W12. Audi has yet to release performance figures, but we'd expect it to drop a tenth or so off the 4.4-second 0-60 sprint achieved by the previous, 435-hp model. Those looking for more power than the S8, not less, may still hold out hope for the S8 Plus with its 605 hp to make its way to US showrooms. Related Video: Audi introduces 2016 A8 L 4.0T Sport model October 26, 2015 | HERNDON, Virginia - New Audi A8 L 4.0T Sport model achieves 450 hp through an enhanced 4.0T twin turbo V8 - Sport style exterior with muscular front fascia creates a striking presence on the road - Interior features panoramic sunroof, acoustic glazing on windows and Alcantara headline Featuring more power and enhanced luxury inside and out, the Audi A8 L 4.0T Sport model enters the Audi lineup for 2016. The variant of the Audi A8 flagship sedan boasts an enhanced 4.0T twin turbo V8 engine achieving an impressive 450 hp, an increase of 15 hp from the previous 4.0T model. The Sport model also includes a muscular front fascia with larger air intakes for a more commanding presence on the road. The bumper of the A8 L 4.0T Sport has been lowered for a more performance-oriented look and the sides of the sedan have been given more prominent rocker panels to give the vehicle a wider stance.