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Audi A3 outselling Mercedes CLA 2 to 1 in its first 3 months on sale

The Audi A3 is on fire in US showrooms. Not literally of course, that would be horrible, and the situation we're referring to is a good thing indeed, as the Four Rings has a serious hit on its hands with the compact luxury sedan. Looking at just its first three months on the market, the entry-level model is outselling the Mercedes-Benz CLA-Class by nearly two to one.
The CLA was one of the hottest new cars of last year. Mercedes even called it the company's best launch in 20 years, but it sees as if that early sales performance has not been sustainable. According to Bloomberg, the CLA has seen its sales drop year-over-year in seven of the last eight months, and the new A3 came at just the right time to fill that void.
In June, Mercedes shifted 1,658 CLAs in the US, compared to 2,452 for the A3. The Merc has sold more units so far this year but only because the Audi sedan has only been on sale for three full months. With the two cars being relatively comparable as compact, front-wheel-drive, German luxury sedans, it appears buyers prefer the Four Rings over the Mercedes star, so far at least.

Audi Q8 E-Tron could have 370-mile range

Audi technical boss Ulrich Hackenberg has a huge job ahead of him if he's going to add more electrified models his employer's portfolio. Currently, the German company's electrified offerings amount to just the Q5 Hybrid in the US and the A3 E-Tron in Europe, but British auto mag Autocar is claiming that Hackenberg wants to add a Tesla Model X-rivaling electric version of the company's long-rumored Q8 utility vehicle to the plans. That E-Tron model, said to be a high-riding crossover with coupe-like lines, is expected to be Ingolstadt's CUV flagship, positioned just above the Q7 (pictured above).
Autocar further maintains that Q8 E-Tron will borrow its front- and rear-mounted electric motors (good for around 375 horsepower) from the recently revived R8 E-Tron, and the model could be ready as soon as 2017. This sporty CUV is expected to have a much greater range than the two-door electric sports car, however. Figure on about 370 miles thanks to room for extra batteries.
The still-not-confirmed Q8 range is expected to be offered with gasoline, diesel and plug-in hybrid powertrains, and will ride on the same platform as the Q7, albeit fitted with sleeker styling. Like all of Audi's upper-end offerings, it will make extensive use of aluminum for the body and chassis to keep weight down.

Audi replaces Mercedes as official vehicle supplier to the IOC

The automotive sponsor of the International Olympic Committee for the past 22 years has been Daimler-Benz. No more, as Audi has just signed a four-year deal to be the official auto supplier to the folks who keep the torch alight and on the move. Audi will supply vehicles for the IOC's headquarters in Lausanne, Switzerland and the organization's international events.
In case you're remembering all the stories about BMW and the London Olympics last summer and wondering where Mercedes-Benz was in all of that, the answer lies in the numerous mouths at the Olympic trough. The IOC is the organization and oversight body of the Olympics - much like the way the FIA oversees world motorsport. BMW, though, sponsored the London Organizing Committee for the Olympic Games, so during the games IOC reps rode in Benzes, LOCOG and its guest dignitaries rode in BMWs.
The Volkswagen Group has other ties with the Olympics as well: The Group will be the official vehicle partner for the winter Olympics in Sochi, Russia in 2014, and Audi currently partners the national Olympic federations of Germany, Finland, Russia and Switzerland. The press release below announcing the partnership has all the official details.