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Hyundai tops VW and Buick in China, survey says

You may be aware of the long-time competition in China between Volkswagen and Buick, but another brand apparently should be in that conversation too: Hyundai. In a recently published annual consumer survey, the Korean company actually took the top spot to beat out its German and American rivals in second and third, respectively. The results were part of the China Brand Power Index that interviewed 11,500 people around the nation and was paid for by the country's Ministry of Industry and Information Technology. While Hyundai proved popular with voters, its sales haven't necessarily shown that yet. According to Bloomberg, the brand had falling numbers in China for the first quarter of the year. Even Ford outsold the South Korean automaker in the same period, despite scoring lower on the survey. Meanwhile, Audi ranked as the populace's favorite luxury brand, which is hardly a surprise given the Four Rings' strong sales in China. In January alone the automaker saw a 15-percent boost in volume there. Parent company VW's strong performance was somewhat more surprising, though. State media severely criticized the German automaker in March, and customers protested last year for the allegedly poor handling of a recall.

Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.

Audi A5 DTM diesel sport coupe thumbs nose at scandal

While the diesel emissions scandal is damaging the reputation of the four-cylinder TDI engines, the torquey, fuel-efficient 3.0-liter TDI V6 at the heart of this latest special edition from Audi is so far unsullied. However that doesn't mean the 3.0 couldn't face investigation at some point in the future before the issue is settled. In the meantime, those outside of North America can look forward to the Audi A5 DTM edition's enticing features. The A5 DTM edition is powered by the same 3.0-liter V6 TDI that we can already get in the A6, A7, and A8 sedans as well as the Q5 and Q7 crossovers. Here, it produces 245 horsepower and 427 pound-feet of torque (in the US-spec A6, the engine is quoted as making 240 hp and 428 lb-ft). The A5 DTM channels its power to all four wheels through a seven-speed dual-clutch transmission. That's enough to propel it to 62 in a claimed 5.9 seconds and an electronically-governed top speed of 155 miles per hour. The sporty look is inspired by Ingolstadt's DTM touring car program. That includes a sportier front fascia, Misano red paint, gloss-black trim, 20-inch split-five-spoke alloys, and special badges inside and out. The interior packs the bucket seats from the RS5, Alcantara trim, stainless steel pedals, and more. Audi will only offer 50 examples, priced in Germany at ˆ74,540 – equivalent to about $85k at current exchange rates. Racing spirit – The Audi A5 DTM selection limited-edition model - Limited run going into production from October - 20-inch wheels, bucket seats and Misano red finish - Third DTM special edition from Audi Audi is taking the spirit of the DTM from the racetrack to the road – with the Audi A5 DTM selection* special edition. A powerful 3.0 TDI developing 180 kW (245 hp), 20-inch wheels, dynamic design and bucket seats reveal the two-door coupe's connections with the race version that has featured in the German Touring Car Masters (DTM). The Audi A5 DTM selection turns heads with its special racing design. The front lid, doors and rear window are emblazoned with dynamically designed DTM, quattro and Audi Sport logos. The Misano red paint finish contrasts with high-gloss black add-on parts on the front, sills and rear, giving added emphasis to the sports appeal of this limited-edition model. The front apron and the large air inlets with their rhombus-pattern grilles also contribute to its special looks. The cast aluminum wheels by Audi Sport embrace a five twin-spoke design in matt titanium look.