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Audi promises Super Bowl surprise with Dog Show teaser

Last month, Audi announced that it would focus its Super Bowl XLVIII airtime on its new 2015 A3, but a new teaser video promises "something unexpected." Even though there's not so much as a single car in this 20-second teaser, we don't doubt that Audi has created an interesting and creative commercial based on what we've seen in recent Super Bowl ads from the automaker.
While we don't exactly see what could be scary or unexpected about the A3 (or even the S3), there is still the chance that Audi has something up its advertising sleeve for the Big Game. We only have to wait a couple more weeks to find out for sure, but in the meantime, the short video is posted below.

Despite EV push, Audi will lead hydrogen for VW Group

The cynics among us will assume that Volkswagen Group would rather not affix its flagship brand name to its main hydrogen fuel-cell efforts in the wake of that German automaker's diesel-emissions scandal. Instead, there's less of a taint in having those efforts led by VWs Audi division. And that's exactly what's going to happen, reportedly. Audi will lead Volkswagen's way towards selling hydrogen fuel-cell vehicles to the general public, Automotive News Europe reports, citing comments Audi's new development head Stefan Knirsch recently made at VW headquarters in Germany. That first effort may come in the form of the H-Tron Quattro concept SUV that Audi unveiled at the Detroit Auto Show in January. That model is slated to have a 373-mile range on a full tank of hydrogen (using the optimistic European driving cycle) and includes a rooftop solar panel that can add 621 miles a year via sun rays. And true to Audi's performance-driving bent, the car will offer up to 282 horsepower and 406 pound-feet of torque, for a 0-62 miles per hour time of under seven seconds. Audi will also look to cut production costs by reducing precious metals such as platinum in fuel-cell stacks. As for plug-in vehicles, Audi said at last November's Los Angeles Auto Show that as much as 25 percent of new Audis will be plug-in vehicles by 2025. A month later, Audi said that the A3 E-Tron, which was launched in Europe in late 2014, was already accounting for a quarter of Audi sales in the Netherlands and Norway. Related Video: Featured Gallery Audi H-Tron Concept View 25 Photos News Source: Automotive News Europe-sub.req. Green Audi Volkswagen SUV Hydrogen Cars

Watch Stanford's self-driving Audi hit the track

Sending a self-driving race car around a track with nobody inside seems pointless – there's no driver to enjoy the ride, and the car certainly isn't getting a thrill out of it. But the students performing research with Stanford University's Audi TTS test rig "Shelley" (not to be confused with Audi's own self-driving race cars) are getting a kick out of the numbers generated by the machine. "A race car driver can use all of a car's functionality to drive fast," says Stanford Professor Chris Gerdes. "We want to access that same functionality to make driving safer." The teams push the car to speeds over 120mph and the computers have executed lap times nearly as fast as professional drivers. However, they also spend a lot of time maneuvering at 50 to 75 mph, the speeds where accidents are most likely to happen. That way, the students can figure out how to incorporate braking, throttle and maneuvering to develop new types of automatic collision avoidance algorithms. Better technology, for instance, could have saved Google from a recent slow-speed accident where its vehicle was struck by a bus. During race days, students break into teams to perform different types of research. "Once you get to the track, things can go differently than you expect. So it's an excellent lesson of advanced planning," says Gerdes. In the latest rounds of testing, for instance, one PhD student developed emergency lane-change algorithms, while another recorded a skilled human driver in an attempt to convert his behavior into a driving algorithm. The main goal, of course, is to prepare students for something they may not have expected -- an automotive industry that is adopting self-driving technology at breakneck speeds. This article by Steve Dent originally ran on Engadget, the definitive guide to this connected life. Green Audi Technology Coupe Autonomous Vehicles Racing Vehicles Performance Videos racecar research