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Audi, BMW, Daimler buy Nokia's Here digital mapping business

The fight for control of Nokia's Here digital mapping service appears to have drawn to a close as a consortium of German automakers has announced a deal to jointly acquire the business from the Finnish telecom giant. As anticipated, ownership in Here will now be taken over jointly by Audi, BMW, and Daimler, beating out reported rivals bids from the likes of Apple and Uber. Here is one of the largest and most advanced digital mapping and location systems. It started out in Chicago in 1986 as Navteq before Nokia acquired it in 2007, and is now slated to change ownership again. The cloud-based service maintains high-definition digital maps for nearly 200 countries and supports over 50 languages, gathering data from users to update the data continuously. Rather than transition the service into their own proprietary technology, however, the automakers insist that it will remain open "to all customers from the automotive industry and other sectors." Ownership will be shared equally between the three companies, with "none of them seek[ing] to acquire a majority interest" in Here. For another, Here's management is promised to remain independent, and "the consortium will not interfere into operational business." Though the purchase price has not been disclosed, it is rumored to be worth in the neighborhood of $2.7 billion. Assuming it passes regulatory approval, the acquisition is slated to be completed in the first quarter of next year. The German automakers anticipate implementing the service to provide connected vehicles with accurate, up-to-date information on road and other conditions. Examples it outlines include warning other drivers of icy conditions based on outside temperature and ABS activation. It could also warn drivers of impending traffic jams, or even guide traffic through green lights in an urban environment. In the future, the highly detailed maps are envisioned to enable fully automated driving as well. Related Video: AUDI AG, BMW Group and Daimler AG agree with Nokia Corporation on joint acquisition of HERE digital mapping business Ingolstadt, Munich, Stuttgart, Aug 03, 2015 - Acquisition will secure and strengthen HERE as an independent company serving customers from all industries - Real-time maps and location based services will be the basis for the mobility of tomorrow - Transaction expected to close in first quarter 2016 Ingolstadt, Munich, Stuttgart – August 3rd, 2015.

Audi R8: Commander

We're not sure that "Choosing the moon brings out the best in us" is an appropriate tag for an automaker, much less a German automaker. But hey, when it comes to commercials that air during the Super Bowl it's all about playing up greatness, America, and working in Rock and Roll anthems. Audi hits all three here. 205-horsepower supercar? Check. Great moment in our national history? Check. David Bowie's Starman? Check. Add in a dollop of the R8's wicked V10 engine noise and, well, we'll watch this one more than once. And in case you want more R8 and Bowie, click here for the extended version. Marketing/Advertising Audi Super Bowl Commercials 2016 super bowl ad

The Acura NSX leads this month's list of discounts

For the second time in the last three months, the Acura NSX has a larger monetary discount than any other vehicle in America. Acura's hybrid super coupe packs 573 horsepower under its sleek bodywork, sufficient to send it sailing off to 60 miles per hour in a scant 2.9 seconds. But it doesn't exactly fly off the showroom floor with the same level of urgency. Buyers of the NSX are paying an average of $138,078 right now, which is a savings of $22,823 off its window sticker. That represents a 14.2% discount, which is also the largest percentage savings in February. And if the NSX doesn't quite fit into your future plans, Acura is also heavily discounting the ILX, TLX, RLX and MDX, so much so that those five models from the premium Japanese brand all appear in the top 10 biggest discounts this month. 2020 Acura NSX View 11 Photos The sleek 2020 Aston Martin Vantage slides into second place on the biggest discounts list, with an average of $18,763 lopped off its sticker price resulting in an average transaction price of $137,298. That's awfully close to the out-the-door price of the leading Acura NSX, which is a quicker and more technologically advanced machine, though arguably less traditionally beautiful. Rounding out this month's top three discounts is the 2020 Audi R8, buyers of which are averaging $17,888 off the sticker price for an average transaction of $179,238. Note that the Audi R8 is available as both a coupe and a convertible, with two power levels offered from its standard V10 engine. That means some R8s are certainly going to be much pricier than others. For a look at the best new car deals in America based on the percentage discount off their suggested asking prices, check out our monthly recap here. And when you're ready to buy, click here for the Autoblog Smart Buy program, which brings you a hassle-free buying experience with over 9,000 Certified Dealers nationwide.