2012 Audi Prestige on 2040-cars

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Audi: 20-25% of our cars will have a plug by 2025

If you like the promise of Audi's E-Tron Quattro concept, you're going to love this post. Speaking at an intimate dinner in Los Angeles the night before the start of the Los Angeles Auto Show, Audi of America president Scott Keogh had nothing but positive things to say about his brand's future plug-in vehicles, including the production version of the E-Tron Quattro. The most interesting was that he said he expects a full 20 to 25 percent of Audi's sales to be electrified by around 2025, and there was lots of detail to back up his vision. "This is the reality as we see it." - Scott Keogh Keogh wasn't making specific predictions, but it's been a long while since we've heard such a high-level Audi executive act like such a troubadour for the electric vehicle future. As long-time readers will remember, we used to hear things like this from Nissan's Carlos Ghosn, but public predictions have taken a bit of a back seat recently. It's promising to hear reasonable optimism again. "When you look at what needs to happen and you look at what we see happening in the marketplace, we're probably looking at a world where 25 percent of Audi's sales, over the next ten years, just to throw out a rough point in the future, are either going to be full electric or have some plug," Keogh said. "This is the reality as we see it." The reason Keogh is so positive is because Audi thinks the E-Tron Quattro concept is going to birth one heck of an EV. Whatever it's called when it arrives – it's unlikely to be the Q6, as some rumors have it. Internally, Audi is calling it the C-BEV, since it is a C-segment Battery Electric Vehicle – the concept previews a luxury all-electric vehicle with a range of over 300 miles. No one is talking about the price yet, but Audi of America's director of product management, Filip Brabec, did say that the sweet spot for the pricing is in the range of how mainstream luxury vehicles are priced today. "If you can put a car in the market that's priced right ... people are going to want to buy it," Keogh said. Read into all of that what you will. It's not just the price that's going to be right. Keogh said that the key point is changing hearts and minds to want electric vehicles. That means tripling down on public infrastructure (see more below) and making sure the car itself is amazing. "Everyone knows, in the history of the world, launch a defining, game-changing product, in whatever category it bloody is, and - boom - the world changes," Keogh said.

Audi A3 named 2014 World Car of the Year

As usual, the second press day of the New York Auto Show was kicked off by the World Car of the Year Awards. Rather than fluff things up, we'll cut right to the chase: top honors go to the brand-new Audi A3, which bested the Mazda3 and BMW 4 Series for the all-important award.
Of course, the wonderful thing about the World Car awards is that there isn't just one big announcement - other honors are given out for specific categories. Here are the other winners from this year's ceremony:
World Green Car of the Year: BMW i3

Audi A5 DTM diesel sport coupe thumbs nose at scandal

While the diesel emissions scandal is damaging the reputation of the four-cylinder TDI engines, the torquey, fuel-efficient 3.0-liter TDI V6 at the heart of this latest special edition from Audi is so far unsullied. However that doesn't mean the 3.0 couldn't face investigation at some point in the future before the issue is settled. In the meantime, those outside of North America can look forward to the Audi A5 DTM edition's enticing features. The A5 DTM edition is powered by the same 3.0-liter V6 TDI that we can already get in the A6, A7, and A8 sedans as well as the Q5 and Q7 crossovers. Here, it produces 245 horsepower and 427 pound-feet of torque (in the US-spec A6, the engine is quoted as making 240 hp and 428 lb-ft). The A5 DTM channels its power to all four wheels through a seven-speed dual-clutch transmission. That's enough to propel it to 62 in a claimed 5.9 seconds and an electronically-governed top speed of 155 miles per hour. The sporty look is inspired by Ingolstadt's DTM touring car program. That includes a sportier front fascia, Misano red paint, gloss-black trim, 20-inch split-five-spoke alloys, and special badges inside and out. The interior packs the bucket seats from the RS5, Alcantara trim, stainless steel pedals, and more. Audi will only offer 50 examples, priced in Germany at ˆ74,540 – equivalent to about $85k at current exchange rates. Racing spirit – The Audi A5 DTM selection limited-edition model - Limited run going into production from October - 20-inch wheels, bucket seats and Misano red finish - Third DTM special edition from Audi Audi is taking the spirit of the DTM from the racetrack to the road – with the Audi A5 DTM selection* special edition. A powerful 3.0 TDI developing 180 kW (245 hp), 20-inch wheels, dynamic design and bucket seats reveal the two-door coupe's connections with the race version that has featured in the German Touring Car Masters (DTM). The Audi A5 DTM selection turns heads with its special racing design. The front lid, doors and rear window are emblazoned with dynamically designed DTM, quattro and Audi Sport logos. The Misano red paint finish contrasts with high-gloss black add-on parts on the front, sills and rear, giving added emphasis to the sports appeal of this limited-edition model. The front apron and the large air inlets with their rhombus-pattern grilles also contribute to its special looks. The cast aluminum wheels by Audi Sport embrace a five twin-spoke design in matt titanium look.