2010 Audi S5 Cabriolet Quattro Convertible Premium Plus on 2040-cars

Auto blog

2015 Audi A3

The five-door Audi A3 hatchback, on sale in the States since the 2006 model year, never earned the respect it deserved. Despite possessing the automaker's well-regarded build quality and a range of strong powerplants (including an excellent diesel option), the entry-level model always played second fiddle to the rest of the Audi lineup, suffering from less innovative technologies and fewer premium options on its list. Many buyers considered it inferior to the rest of the models in the company's showroom. But those misconceptions could be about to change, as Audi is in the midst of introducing its third-generation A3 family to the States with expectations that the range will finally align with the rest of its portfolio.
First to arrive is this new sedan, notable as it is the first time the A3 has been offered as a compact four door. The new bodystyle is positioned as a premium C-segment offering, with its most obvious competitor being the new Mercedes-Benz CLA-Class (BMW has not officially announced a 2 Series Gran Coupe, which would be the third entrant in the segment). The automaker says its "A3/S3 models will be among the most technically advanced Audi products around" and there will be "no sacrificing Audi craftsmanship and premium appointments." To put the automaker's claims to the test, we spent a week with this new sedan in Southern California.

Audi joins the car-sharing party with Shared Fleet

Seeing the success Zipcar and Daimler's Car2Go, more auto manufacturers are cutting out the middleman and jumping into the car sharing business. General Motors, Ford, and BMW have all introduced or announced their own programs. And now Audi has now thrown their hat into the ring with its Shared Fleet program. Like its competitors, Shared Fleet will be accessed through an app. The fleet consists of a mere three all-new and fully loaded 2017 Audi A4s and will be rolled out in a small pilot program in Durham, North Carolina. Audi plans a nationwide fleet for sometime in 2017. Through the app, customers will be able to locate and unlock vehicles. Pricing is currently unknown, but it is likely to be based off the time used, not the distance driven. The pilot program will be based at American Underground, a technology incubator in North Carolina. This will give Audi the chance to get the program into the hands of tech savvy users who have likely used competing programs. More than 700 employees at 200 companies are based at the facility. This isn't Audi's first foray into the car rental business. They previously invested a large amount into Silvercar. They also operate Audi on Demand in San Francisco, a similar program to Shared Fleet. With Audi on Demand, users can drop cars off at their destinations. Related Video:

Next Audi RS4 to get an electric turbo?

We don't yet know if the next Audi RS4 will come to the US, but whoever gets it could find an electric turbocharger under the hood according to a report in Auto Express. The 4.2-liter V8 that has served for two RS4 generations is retiring from the line, replaced by a twin-turbocharged version of the supercharged 3.0-liter V6 used in the S4. But instead of using two sequential turbochargers - a smaller one to eliminate lag while a larger, more powerful turbo spools up - batteries charged by brake regeneration could power a first-stage electric turbo. The idea hasn't been publicly appointed for a particular model, as Audi's technical chief Ulrich Hackerberg has said that due to expense, that kind of setup "would only be used be used on the very top end models." Since the technology cuts down on the use of exhaust gases, it would also also help in markets like Europe where CO2 emissions are a factor. No matter whether it benefits from all conventional or some electric boost, the horsepower number for the twin-turbo V6 will be more than 420 hp but less than 503 hp, the rating of the V8-powered Mercedes-Benz C63 AMG. Auto Express believes Audi will want to maintain the power gap between the 333-hp S4 and previous, 444-hp RS4. With Hackenberg saying the new S4 will make more than 350 hp, that gets the coming RS4 up to at least 461, but AE figures it "could deliver as much as 480 hp." We'll find out sometime after the S4 launches next year.