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The real reason Audi races

The world has watched Audi have its way with endurance racing since 1998. What started as an intriguing race winner in 2000 that could be rebuilt so quickly that the ACO oversight organization changed the rules to slow Audi mechanics down, slowly morphed into a unique assassin, employing novel engineering methods to achieve series domination with its R18 E-Tron Quattro. Until recently. It's strange, then, that for all these years we didn't fully comprehend Audi's stated approach to motorsport. And so we sat down with Dr. Wolfgang Ulrich, head of Audi Motorsport, and Chris Reinke, head of Le Mans Prototype development while in Austin, TX, for the Lone Star Le Mans and World Endurance Championship race for answers. BMW, Corvette, Porsche, and Ferrari have healthy reputations, lucrative option sheets, and supported a robust trade in special editions by winning races. They have standalone racing divisions and they transfer the entire sheen of their racing endeavors to their road cars, a healthy part of what their customers buy into. Even though we know they improve their road cars with lessons learned racing, the belief is that they race because that's just what they do; those brand names mean racing. "Not one single euro is spent on a separate motorsports program." Yet Reinke said that for Audi, "Not one single euro is spent on a separate motorsports program. We [Audi Motorsport] are part of the Technical Department [of the road car company]. We are a pre-development lab for road-relevant technology." As in, Audi isn't racing out of core philosophy, it's racing only to improve its road cars. That helps explain why Audi's entire road car lineup doesn't bask in the same racing aura as those other brands even though Audi has been racing since it was called Horch. It's not a racing brand, it's a technology brand. Said Ulrich, "Instead of components, look at technologies – not lights, but lighting technologies, not engines, but engine technologies, like injection pressure technology is the same from the race car to the road car." That's nowhere near as exciting as, "Win on Sunday, sell on Monday," but it is arguably much more practical. Quattro is the most obvious example of racing tech for the street. For a less obvious one, Reinke said, "Audi Motorsport developed codes for computational fluid dynamics, and then we'd run the calculations on the Technical Department computers at night.

This is the 2017 Audi S4 Avant

As we saw a few months ago, the new S4 sedan (which will go on sale in the US later this year as a 2017 model) ditches the supercharger and adopts turbocharging for its newly-developed V6. It also loses an option for a manual gearbox, and will only be available with an eight-speed automatic. As is the way of such things, the new wagon version (Avant in Audi-speak) doesn't differ from its sedan twin in any substantive mechanical way. There are two major differences. The first is of course the form factor; the second is where it will be sold. This is not an American proposition, so don't hold berate your local Audi dealer. If you want one, move to Europe after it goes on sale later this year. This is a shame, but not a surprise. Audi is in the midst of slotting a CUV into every possible micro-niche it can find, including the upcoming Q2 that the company teased this week. Unfortunately, that means Americans will miss out on the sizable cargo area (17.8 - 53.3 cubic feet, compared to just 17 cu ft in the S4 sedan's trunk) and lower center of gravity when compared to a typical CUV. If you want a S4 Avant here in the States, the closest you can get is the A4-based Allroad, which packs the familiar 2.0-liter TFSI engine and eight-speed auto. Too bad; the S4 Avant is a great-looking wagon. Related Video: Insert your press release here!From 0 to 100 km/h (62.1 mph) in 4.7 seconds with fuel consumption of less than 7.4 liters of fuel per 100 km (31.8 US mpg) – the new Audi S4* and the new Audi S4 Avant* are advancing to the peak of the competitive field with strong performance and exemplary efficiency. Its newly developed turbo V6 engine outputs 260 kW (354 hp). New solutions in networking and assistance systems round out its features. Audi is transferring many technologies from the full-size class into the mid-size class. Lightweight and strong: the 3.0 TFSI The strong heart of the two new S models from Audi is a newly conceptualized 3.0 TFSI engine. The direct gasoline injection engine with turbocharging has an output of 260 kW (354 hp) and produces a hefty torque of 500 Nm (368.8 lb-ft) from 1,370 to 4,500 rpm. In terms of power and torque, it surpasses the previous model while achieving considerably lower figures in weight and fuel consumption. The turbo V6 engine accelerates the Audi S4 from 0 to 100 km/h (62.1 mph) in 4.7 seconds, and on up to an electronically governed top speed of 250 km/h (155.3 mph).

Notes from Day One of the 2013 Twelve Hours of Sebring

The 61st edition of The 12 Hours of Sebring is on, and Autoblog has come to central Florida with Audi to feast on jumbo boiled peanuts, pickled eggs and the final race for the LMP1 class at the oldest road course in North America. As Audi has been doing for more than a decade now, it's brought its latest endurance race car, the 2013-spec R18 etron quattro, to Sebring to begin testing for Le Mans.
Why the commitment to Sebring? Audi Sport executives have repeatedly called Sebring "punishing," "extremely demanding" and "one of the toughest tracks in the world." It is a 3.47-mile circuit that, in places, feels like it was made from the leftover bits of other circuits. Doing the 12-hour distance in Florida is thought to be a good start on lasting the 24-hour distance in France, and we can't think it a coincidence that Audi has won ten times here in the last 13 years and 11 times in Gaul.
Where there's rhyme - and victory - there is reason. We think we found a few of them on our first day where preparation, technology, fastidious attention to detail and sweat fit right in with swamp cabbage...