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Essentially sporty | 2017 Audi A4 Quattro Quick Spin

Two boxes checked on the options list set our long-term Audi A4 2.0T Quattro Prestige apart, dynamically, from the rest. One is the Sport Package, and namely the sport suspension with its lowered ride height. The other is the 19-inch wheel package, which includes 245/35 summer tires. The A4's sport suspension is taut without being rough. The car feels as though it's gliding over the road, but some of the chop makes its way into the cabin. It mostly isn't bothersome, but you can feel – and especially hear – any larger imperfections you happen to hit with one the tires. Our car's 19-inch wheels, with their low sidewalls, amplified the potholes, too. Largely, though, it's comfortable and supremely smooth if the road's not all torn to heck. The sport suspension does an excellent job of eliminating squat and dive, and side-to-side body roll, which aids comfort. That ride makes for really smooth sailing in your daily driving duties, especially since the rest of the car feels so civil. The transmission works smoothly and seamlessly in the background in automatic mode. We do notice some of the gear changes if only because we're tuned into how impressively smooth and quick they are. On its own, the transmission tends to shift low in the rev range so you don't get a lot of engine noise with normal driving. We know that there's some athleticism hiding under this car's preppy facade when we look down at the speedometer and realize we're going quite a bit faster than it feels. It's so well composed, though, that we'd be perfectly okay with putting our grandmother in the passenger seat without feeling like we were going to freak her out if we were to happen to exceed the posted speed limit. But after dropping Grandma off, it's time to put the car into Dynamic mode (tightening up steering and ramping up the throttle behavior) and switch the gear lever from D to S. Using the paddle shifters on the Our personality and that of the car changed, becoming more aggressive. back of the steering wheel, the A4 transforms into a truly engaging driving machine. It shifts very quickly, and the sound of the engine becomes more noticeable in part because you can rev it higher, but also because you're more tuned into it. Upshifts and downshifts happen in an instant, to help make full use of engine's sweet spots.

Audi revisits Ahab on desert island paradise in new ad

Well, call us Ishmael. Long ago (okay, about eight months), Audi debuted an ad during the NFL playoffs called "Ahab." It showed a salty tow truck driver and his years of catches. During that time, one particular car eluded and haunted him - a white Audi A6, whose Quattro all-wheel-drive system had no issues with the inclement conditions.
Now, there's a sequel that has Ahab, not dead and not missing any legs, on a tropical island. What he doesn't realize, though, is that the white whale (which, Audi, if you're going to associate an animal with a luxury sedan, a whale isn't the best choice) has followed him. Take a look at chuckle-worthy spot below, and then click over and see the spot that started it all from back in January.

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.