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Audi reveals new beefed-up A8 L Security

Audi claims is the lightest armored vehicle of its kind.
If there were ever a sedan that deserved the descriptor of "luxury," surely it's the Audi A8. Particularly in long-wheelbase form. But for many of Audi's wealthy customers around the world - namely those in developing markets - there can be no greater luxury than security. And for just those customers, Audi has announced the new A8 L Security.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Is Audi readying hardcore final edition R8?

The days may be numbered on the current Audi R8, but if our latest round of spy photos is any indication, Audi's first supercar is going to go out with a bang. This camo'd tester was spotted parked somewhere in Europe, and if doesn't at least belie a faster R8, it certainly indicates that a more aerodynamically intense model is coming.
The tall rear wing is the most obvious aerodynamic change. It's joined out back by a none-too-subtle diffuser and the cannon-like exhausts of the R8 V10 Plus, while the front and side of this particular R8 are home to new side sills and winglets on the lower front fascia.
We'll be keeping our ears to the ground for any more on what looks to be another variation of first-generation Audi supercar. Until then, let us know what you think this car may foreshadow. A new halo model? A gentleman racer? Have your say below.