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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

Audi SQ7 TDI would make a compelling option in the US

Intrigued by the prospect of the new Audi SQ7 TDI? We are. And promising though the signs may look, we'll likely still have to wait a while before Audi confirms whether it will bring the new performance diesel crossover to North America, much less announce pricing. But based on the sticker just attached in Europe, the SQ7 looks like a compelling choice – if a difficult one to compartmentalize. Audi has priced its new top-of-the-line crossover at 89,000 euros. Adjust for taxes and exchange rates, we'd likely be looking at an MSRP of roughly $86,000 in US showrooms, if and when it gets the green light from Ingolstadt to embark on the the transatlantic voyage. That places the SQ7 above any diesel crossovers we get in the US, but significantly undercuts the large, gasoline-powered performance SUVs we do get – like the BMW X5 M ($99k), the Mercedes-AMG GLS63 ($124k), and the Porsche Cayenne GTS ($95k) or Cayenne Turbo ($115k). The diesel performance version of the Q7 has more direct competition overseas in the forms of the Porsche Cayenne S Diesel and BMW X5 M50d – but the Audi offers a bigger bang for only a little more buck (or euro) than either. Where Porsche offers 385 horsepower and 627 pound-feet of torque for ˆ87.4k, and the BMW boasts 381 hp and 545 lb-ft for ˆ85.7k, the Audi trumps both with a prodigious 435 hp and a massive 664 lb-ft for only a little more cash. The SQ7 also outperforms both by a significant margin, reaching 62 miles per hour from a standstill in a scant 4.8 seconds, versus the 5.3 achieved by both the Cayenne S Diesel and X5 M50d. That places Audi's latest in something of a category of its own, leaving its similarly priced but less potent diesel competition in its wake. And with more torque but less power, it rapidly encroaches on the levels of performance offered by the top gasoline-powered performance crossovers – whose 0-62 sprints range from 4.2 seconds (in the X5 M) to 4.6 (in the GLS 63). The question on our minds is whether Audi will bring the new SQ7 TDI to these United States. Our sources tell us the chances are good, but far from confirmed. Our hopes were further raised by its appearance in the latest Captain America movie. But it's the SQ7's performance vis-a-vis the competition – difficult as it may be to categorize – that has whetted our appetites the most.

Audi reveals new TT spec racer

We've seen the coupe. We've seen the convertible. We're still waiting on word of the next variant, but before it arrives, Audi has revealed the racing version of the new TT.
Set to form the backbone of the inaugural Audi Sport TT Cup, the competition-spec sports coupe is closely based on the production version packs the same 2.0-liter turbo four and six-speed dual-clutch transmission as the road-going TTS, delivering the same 310 horsepower, but with a push-to-pass boost of an extra 30 hp.
It's also got an active differential, and while the full specifications have not yet been revealed, it's clear that Audi has also outfitted the TT racer with more aggressive aero, track-spec rolling stock and a stripped-out cockpit (complete with the Audi PS1 Safety Seat from the R8 LMS Ultra) to get weight down to from 2,700 pounds in stock production form to 2,480.