2011 Audi S4 Quattro Premium Plus on 2040-cars

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2016 Technology of the Year Finalist: Audi Virtual Cockpit

The heart of most infotainment systems is a touchscreen in the center console. In many systems, some information can be sent to the gauge cluster in slightly redacted form – stripped-down navigation commands, basic audio info, that sort of thing. To get the full story, the driver has to take their eyes off the road and look to the middle of the dashboard. Audi's Virtual Cockpit, in essence, ditches the center screen and places all that information in the gauge cluster. The high-resolution TFT screen is just over a foot wide, and it has two main modes: Classic view, and Infotainment view. Classic looks like many other traditional TFT gauge clusters, with large traditional gauges and the ability to display a decent amount of information in the space in-between. Go into Infotainment view, and the gauges shrink and head to the lower corners, freeing up a much larger amount of real estate for, say, the nav system map. The gauges also get out of the way when utilizing the menu, entering a destination, or that sort of thing. The four main modes are standard stuff. Virtual Cockpit will show you navigation, media, phone, and trip computer information in large or small formats. You interact with Virtual Cockpit with a familiar MMI wheel-type controller in the center console, like in many other Audis, or with buttons and a scroll/push wheel on the left side of the steering wheel. Climate control functions are handed by physical controls cleverly integrated in the center three vents. It takes a lot of processing power to make all this work as well as it does, and that's handled by NVIDIA's Tegra 3 processor – a quad-core processor usually seen in tablets and smartphones. The system is quick and responsive, and we found the high-resolution screen to be impressively sharp. If there's a downside, it's that Virtual Cockpit doesn't leave an opportunity for a passenger to step in and, say, enter a destination or change the radio station without altering what's right in front of the driver. It could be inconvenient at best, distracting at worst, to have the nav system directions you're trying to follow suddenly be superseded by the audio menu. Adding a small secondary screen for the passenger could be one fix; a connected companion smartphone app another. In the meantime, it's an impressive implementation of a clever idea.

Meet the first of four Audi A4s coming to our long-term fleet

Yes, you read that right, this is the first of a quartet of A4s we'll be looking at over the course of the year. We're kicking things off with an Audi A4 Premium Plus sedan, and we'll be looking at other iterations of the A4 line later on: the A4 Prestige, Allroad, and S4. What we hope to do is provide you with a thorough examination of each variation, and hopefully give you some guidance on what's worthwhile and what isn't. But first, let's introduce you to the A4 Premium Plus. What we got The A4 Premium Plus is the middle child of the standard A4 line, fitting between the entry-level Premium and the top level Prestige. Stepping up to the Premium Plus adds 18-inch alloy wheels, LED headlights, an S Line body kit, Bang & Olufsen sound system, parking sensors, aluminum window trim, and heated power seats with memory. The model we received from Audi has a number of upgrades that bring it quite close to the Prestige trim level. Most notable is the Technology package, which adds the Audi Virtual Cockpit instrument panel, which replaces the physical gauges with a big LCD screen. It also comes with rear cross traffic alert. A First Edition package was added, too, which adds cooled sport seats, a three-spoke steering wheel, and unique wheels and aluminum interior trim. Our favorite part, is the sport package, which adds sportier suspension, a black headliner, and the aforementioned sport seats. What we skipped Really, we didn't skip much here – this particular A4 Premium Plus is pretty loaded. The only packages not included were the Cold Weather package, which includes heated rear seats and steering wheel, and wheel and tire options. The heated steering wheel isn't necessary since winter is almost over (at least we hope). The cost of these packages added up fast, too. Moving up to the Premium Plus trim over the standard Premium added $3,800. The Technology package was $3,250, the First Edition package was $1,100, and the Sport package tacked on $750. Along with the white paint at $575, our Audi has over $9,000 in options. That brought our tester up to $49,825 from a base MSRP of $40,350. We like everything that's been added. If we were to pick packages we could live without, though, we'd probably pick the Technology and the First Edition packages. As slick as the LCD instrument panel is, there's nothing wrong with physical needles and dials.

Audi plans three electric vehicles by 2020

Audi reiterated its focus on electrification Wednesday and said it is planning three new battery-powered electric vehicles by 2020. The announcement, made at Audi's annual corporate press conference in Ingolstadt, Germany, also confirmed more electric models will follow after 2020. Audi, which is clearly making electrification one of its core strategies, has trained more than 6,000 workers in high-voltage technology and is working on quick-charging public infrastructure. While Audi did not specify the new models, it is expected to expand use the E-tron name as a sub-brand throughout its portfolio, with a new sport utility vehicle the first to arrive. Audi showed a Q8 plug-in hybrid concept in January at the Detroit Auto Show (above) and an E-Tron Quattro concept styled like a future Q6 at the 2015 Frankfurt Motor Show. Conversely, Audi said last year it would kill off the R8 E-tron supercar in a move that allows it to focus on SUVs, which offer broader sales potential. The electrification strategy is part of Audi's role as the technology lead within the Volkswagen Group, which also highlights autonomous driving. Audi has a subsidiary that's developing solutions for cities, including a robot taxi service that could be used across the VW portfolio. Meanwhile, Audi said it took a $1.9 billion charge as a result of the VW Group diesel-emission and Takata airbag scandals and turned an operating profit of $3.3 billion as part of its Wednesday announcement. The company also reiterated its product cadence, and the next-generation A7 is due in 2018 along with the Q8. A new Q4 model will join the portfolio in 2019. Related Video: