2011 Audi S4 Prestige, Loaded - Quattro on 2040-cars

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Audi SQ7 coming, will have electric turbo

Formula 1 and endurance racing are already harvesting energy from turbos on the track, and now it's apparently time for a similar idea of boosting the efficiency of forced induction to hit the streets in a high-performance, diesel SUV.
In a recent interview with the UK's Autocar, Audi technical boss Dr. Ulrich Hackenberg let the big news slip. "The new Q7 will be available in the market next year but the electric turbo will come a bit later in the Audi SQ7 available in 2016," he said. The e-turbo system was already rumored for the premium SUV but for the standard model, not this just-announced performance version.
Audi has been experimenting with the e-turbo system for a little while, as an electrically driven supercharger. It showed up on the RS5 TDI concept that used a 3.0-liter, twin-turbocharged diesel V6 plus the electric system to diminish turbo lag. In that application, it provided an impressive 385 horsepower and 553 pound-feet of torque and an alleged sprint to 62 miles per hour in 4 seconds. Although, Dr. Hackenberg didn't make it clear if this was the exact layout for the SQ7.

Audi unveils its Doberhuahua Super Bowl commercial

With Super Bowl Sunday less than a week away, this week is going to be dominated by anything and everything football related. That includes advertising and the auto industry, as some of the biggest players prepare to launch multi-million-dollar spots hawking their latest and greatest products.
A veteran of Super Bowl ads, Audi's history has been rather checkered, ranging from controversial to funny to Jason Statham. We aren't entirely sure where to place this year's ad. The German brand has released a pair of teaser videos on the so-called Doberhuahua, a crossbreed of a Doberman Pinscher and a Chihuahua. Now, we have the full spot.
We get the message Audi is going for - compromise is bad - but delivering it via a slobbery, mutant dog strikes us as trying a bit too hard to be funny. Take a look below and let us know what you think of the Audi's Doberhuahua spot. And of course, you'll be able to see the new ad come Sunday, when it airs during the Super Bowl.

Audi celebrates diesel milestone with triple-charged RS5 TDI concept

Diesels are typically slower than their gasoline counterparts, but leave it to Audi to turn that notion on its head. After dominating Le Mans and the international endurance racing scene under diesel power for the better part of a decade, the German automaker toyed with the idea of an oil-burning R8 for the road and ultimately made its first performance crossover a diesel. It's made the letters TDI a battle cry, and now it's yelling even louder with the RS5 TDI concept.
Set to be unveiled in a couple of days at the Leipzig Auto Show to celebrate 25 years of the TDI engine, the concept ditches the gasoline-burning 4.2-liter V8 in the production RS5 in favor of a 3.0-liter V6 twin-turbo-diesel with an electric supercharger added on to combat turbo lag. Output comes in at 385 horsepower and 553 pound-feet of torque, which means that while it has 65 fewer horses than the gasoline model, it packs a staggering 236 lb-ft more torque.
The result of the triple-charged madness is a 0-62 time around four seconds flat, trumping the 4.6 seconds for the road-going model. Top speed, of course, is electronically limited to 155 miles per hour, which is a bit of a shame because we bet it'd be a kick to pass a Porsche on the Autobahn in a diesel, now wouldn't it?