2010 Audi Prestige on 2040-cars

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Audi Q4 crossover starts production in 2019, Q8 in 2018

Audi's crossover line-up will be expanding in the next couple of years. The company announced production dates both for the already announced Q8 flagship, as well as its less-publicized Q4 compact. The Q8 will begin production next year at a plant in Slovakia that currently builds the Q7. The Q4 will start production in 2019 at a plant in Hungary that will also build the Q3. Audi has shown us concepts of the Q8 already, and we've seen prototypes undergoing testing. But Audi hasn't said much about the Q4 until now, and we haven't seen camouflaged examples running around yet. Audi says the Q4 will have a "coupe-style silhouette" and "be positioned between the Audi Q3 and Q5." Of course that second part you probably figured out based on the name. The description of its looks leads us to believe that this will be the production version of the Audi TT Offroad concept, pictured above, from a few years ago. However, don't expect the concept's 408-horsepower hybrid powertrain to be offered, at least not at the start. It's been a long time coming for this crossover. The TT Offroad was reportedly confirmed for production back in 2015. And last year, Audi secured the trademark for Q4 from Fiat Chrysler. With production starting in 2019, it will probably still be a while before we get a glimpse at the new SUV. Odds are, we'll see a concept early next year at the soonest, followed by the production model at the end of 2018. As for the Q8, we would expect to see the production model revealed at the end of this year, or possibly early next year. Related Video:

2015 Audi Q3

There are two ways to approach a brand-new segment in the auto industry. First, an automaker can take a gamble and introduce a completely new vehicle, catering to the specific demands of the marketplace(s) in question. In the compact, premium CUV segment, we've seen Buick do this with the Encore, and Mercedes-Benz with the GLA-Class. The other option is to introduce a vehicle already sold in another market. Considering the amount of time it takes to bring a new vehicle from paper to production, there is plenty to gain in the short-term with this approach. It's not without its downsides, though, as we found after a week behind the wheel of the 2015 Audi Q3, a vehicle that was initially launched in 2011. Cute though it may be – it was referred to at least once by a passerby during our testing as "totes adorbs" – Ingolstadt's decision to introduce a vehicle that's already been on sale for four years, and is effectively approaching the last half of its lifecycle, leaves the Q3 at a significant disadvantage relative to the newer competition. Despite crossing its first auto show stage four years ago, the Q3 remains a handsome little bugger. Audi's designs, while conservative, tend to age very well, and the compact Q3 is no exception. It's like a scaled-down Q5 in most respects, although certain design pieces, like its more aggressively raked rear window and shorter front and rear overhangs, belie the significantly smaller Q3's figure. Due to its age, the Q3 was, fortunately, designed before the current A3 hit the market. That means it avoids the unattractive, minimalist dash of the A3, opting for a more traditional Audi design, with a strip of brushed aluminum on the passenger's side, a user-friendly center stack and a suitably large nav screen front and center. While the overall layout is attractive, the material quality is not what we'd expect of a newer Audi. There's nothing that feels exceedingly cheap – the plastics just feel old and too familiar. It's difficult to describe, but as soon as you climb in the Q3, things like the switchgear for the HVAC controls immediately remind you that this is a vehicle that's been on sale since 2011. While our definition of interior quality has evolved over the years, our idea of a driver-friendly cabin has not. The Q3 scores highly in this regard, featuring the elevated seating position that makes CUVs so popular with the general public.

Audi design chief Egger leaving for Italdesign Giugiaro

Wolfgang Egger, Audi's chief designer, is leaving the company according to a Automotive News Europe, which cites a report from Germany's Automobilwoche. Egger won't be going far, though, remaining within the Volkswagen family and taking up head design position Italdesign Giugiaro, a VW subsidiary as of 2010.
Egger took over the position at Audi from Walter de Silva, and has been responsible most recently for the Audi A6 and A3, as well as the 2010 Quattro Concept and the E-Tron Concept. He previously was head of design at Lancia and then at Alfa Romeo, where he was responsible for the achingly gorgeous 8C Competizione.
If Egger does move to Italdesign, his successor is likely to be Marc Lichte, the Volkswagen designer behind the current Golf. Of course, these personnel changes haven't been officially confirmed, and Audi is thus far refusing to comment on either Egger or Lichte's possible career shifts. We'll stay with this one, so sit tight.