2008 Audi S4 on 2040-cars

Auto blog

Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.

Audi CVT suit settlement given green light, 64,000 cars covered

Audi drivers, listen up. If you bought or leased a 2002-06 model-year A4 or A6 with a factory-installed Continuously Variable Transmission (CVT) that failed, you may be entitled to reimbursement under a recently settled class-action lawsuit with corporate parent Volkswagen.
According to Automotive News, the settlement covers about 64,000 vehicles and alleges that "manufacturing and design problems caused the transmissions to fail and left owners stuck with repair costs." While the suit also argues Audi was aware of these issues (going so far as to hide that knowledge from consumers), the settlement stops short of acknowledging any wrongdoing by the German automaker.
Audi drivers are eligible for a cash reimbursement if their CVT repairs occurred within 10 years or 100,000 miles of the date they bought or leased the vehicle before June 19, 2013. To be eligible for compensation, drivers must submit a claim form (found here) with supporting documents by November 18.

The 2018 Audi A5 and S5 Cabriolets are here just in time for winter

There are no big surprises with the 2018 A5 and S5 Cabriolet. As you'd expect, the convertibles share a design with their coupe counterparts, the A5 and S5 coupes, refreshed versions of which were unveiled earlier this year. Alongside the coupes and upcoming sportback models, the Cabriolets complete the A5 lineup. At least until another RS 5 comes along. In Europe, the A5 will have five available engine options, including three TDI engines maxing out at a 286-horsepower 3.0-liter, and two TFSI gas engines, with the most powerful putting out 252 hp. There will also be a choice of three transmissions including a six-speed manual, a seven-speed S-Tronic dual-clutch gearbox, and as an eight-speed automatic. For the US, though, the powertrains should be the same as the new coupe's, with a 2.0-liter turbocharged four-cylinder generating 252 hp and 273 lb-ft of torque in the A5, replacing the 220-hp turbo four in the previous model. An eight-speed automatic is a definite, although the existence of a manual A4 sedan for our market leaves some hope that a six-speed could be available in the A5 Cabriolet or at least the coupe. Audi also hasn't made final decisions on whether a front-drive model will be available here as it has been in the past. View 13 Photos The S5 Cabriolet, just like the two-door model, uses a new 3.0-liter turbocharged V6 engine that produces 354 hp and 369 lb-ft of torque, which is 21 more horsepower and 44 more pound-feet of torque than the old 3.0-liter supercharged V6 made. Despite the bump in power, the new S5 Cab hits 62 miles per hour in 5.1 seconds, just like the previous model. It is again electronically limited to 155 mph. And like the coupe, it will use an eight-speed automatic and get Quattro all-wheel drive standard. The A5 Cabriolet loses roughly 88 pounds compared to the previous model. The cars use an updated five-link front suspension and Audi claims the chassis is 40 percent stiffer than before. The soft tops have more insulation to cancel out road noise, take 15 seconds to open, and 18 seconds to close. You can do either at speeds up to 31 mph. The A5 Cabriolet will be available with Audi's latest array of driver assistance systems, including its navigation-linked adaptive cruise control and collision avoidance assist. A seven-inch display, seat belt microphones, Audi's Virtual Cockpit infotainment and gauge package, and a head-up display are available on the inside.